NH Nonghyup Bank "Recommending Financial Services Based on Customer Preferences After MBTI Test"
A Total of 5,100 Winners to Receive Goobne Chicken, Starbucks Mobile Coupons, and More
[Asia Economy Reporter Park Sun-mi] NH Nonghyup Bank announced on the 4th that it will hold the 'All One Bank Movie Role Test' event, which recommends customized financial services based on customer tendencies through an MBTI test on its mobile platform 'All One Bank' for six weeks until the 15th of next month.
The All One Bank Movie Role Test is a virtual movie role casting test that categorizes customers into 16 types based on the MBTI test, customer tendencies, and financial habits, matching them with All One Bank financial services, products, and lifestyle content.
Among customers who participate in the event, 100 will be selected by lottery to receive a Goobne Chicken mobile coupon if they share their test results with acquaintances. Among new All One Bank subscribers during the event period, 2,000 will be selected by lottery to receive a Starbucks mobile coupon. Among existing customers who participate in the event, 3,000 will be selected by lottery to receive a chocolate drink mobile coupon.
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Lee Jong-chan, Cell Leader of the All One Bank Center, said, “We have prepared an event where All One Bank customers can learn about their financial style through the recently popular MBTI test and receive recommendations for customized financial services,” adding, “We plan to continue providing trendy lifestyle financial content that customers can enjoy and introduce various events and services.”
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