CJ Olive Young Conducts 'Ontact Beauty Counseling' for Single Parents

[Asia Economy Reporter Seungjin Lee] CJ Olive Young is conducting volunteer activities using smart devices.

CJ Olive Young, in collaboration with Holt Children’s Services, is carrying out 'On(溫)Tact Counseling,' which provides customized beauty solutions to single parents as part of the 'Onmam Dahae' project aimed at improving the psychological and emotional health of single parents, until the 13th.

In response to the prolonged COVID-19 pandemic, this non-face-to-face counseling is conducted in the form of talent donation by CJ Olive Young employees. Using the skin questionnaire service application 'Ollyoung EZ' installed on tablet PCs in stores, individual beauty solutions are provided. The purpose is to help single parents restore their self-esteem based on systematic skin measurement, accurate diagnosis, and product recommendations using smart devices.

'Ollyoung EZ' is an app developed by Olive Young to strengthen digital-based customized services. After entering basic information such as gender and age and sequentially answering 12 questions, users can immediately check skin diagnosis results including skin type, moisture index, wrinkle elasticity, and sensitivity.

Employees participating in the counseling receive written skin questionnaire answers from single parents, directly check the skin questionnaire results through 'Ollyoung EZ,' and prepare individual solutions. The solutions include recommended basic and color cosmetics products based on diagnosis results, skin care methods, and employee comments.

CJ Olive Young plans to deliver 'customized beauty boxes' based on the counseling results to single parents in collaboration with Holt Children’s Services by the end of November.

Meanwhile, CJ Olive Young has been working with Holt Children’s Services for five years to improve awareness and support independence for single parents to enhance women’s healthy beauty and quality of life. In particular, the 'Beautiful Moms Day' program, which sponsors birthday parties and family trips to boost self-esteem and restore relationships for single parents, has accumulated donations of approximately 160 million KRW over the past five years.

This content was produced with the assistance of AI translation services.