Dalkom to Enter Thai Franchise Cafe Market... 30 Stores to Open by 2025

Opening of Branches 1 and 2 at Don Mueang International Airport and Suvarnabhumi International Airport

[Asia Economy Reporter Lee Seon-ae] Dalkom is entering the Thai franchise cafe market. The opening of overseas stores by Dalkom marks the fourth case following Malaysia, Singapore, and Morocco.

Danal F&B's cafe brand Dalkom announced on the 3rd that it has signed a master franchise (MF) agreement with Reno Corporation in Thailand and will open its first store with 100 seats at Don Mueang International Airport (DMK) domestic terminal in Bangkok on the 19th of next month, targeting the local Thai market.

Don Mueang International Airport, along with Suvarnabhumi International Airport (SIA), serves as a gateway to the capital Bangkok and is the hub airport for AirAsia, Asia's largest low-cost airline. With a focus on domestic demand and an annual capacity of 30 million passengers, it is regarded as a key testbed for global companies entering the local market.

Based on experience accumulated in global special commercial areas such as Singapore Changi Airport, Dalkom plans to quickly establish itself in the local market. The strategy is to secure brand awareness and consumer experience centered on airport commercial areas, which have promotional effects by themselves, and then gradually expand into road commercial areas and neighboring countries.

Accordingly, starting with Don Mueang International Airport next month, Dalkom plans to open a store at Suvarnabhumi International Airport (SIA), Thailand's largest airport, in April next year, and also introduce stores in neighboring Laos, aiming to launch a total of 30 stores across Thailand and Laos by 2025.

Lee Hee-chang, team leader of Danal F&B's business management team, said, "Thailand is a representative pro-Korean Wave country in Southeast Asia, with high interest in Korean culture and food through dramas such as 'My Love from the Star,' which Dalkom supported in production." He added, "We plan to provide a differentiated 'K-cafe culture' experience to local consumers and tourists who are only familiar with traditional coffee and fruit drinks, by offering espresso, frozen fruit 'Cube Series,' 'Honey Mong,' single-serving bingsu, and music marketing."

Meanwhile, since signing its first global MF contract with Delmax Holdings, a Malaysia-Singapore joint venture, in 2014, Dalkom has been expanding its business globally to Malaysia (2014), Singapore (2017), Morocco (2018), and Thailand (2020).

This content was produced with the assistance of AI translation services.