GS25 Launches Sanitary Pad Donation Campaign for Low-Income Women and Adolescents

Donation of Lael Sanitary Pads Worth 50 Million KRW for Women's Product Purchases Throughout November

[Asia Economy Reporter Cha Min-young] GS Retail’s convenience store GS25 announced on the 1st that it will carry out a social contribution campaign in collaboration with the organic sanitary pad brand ‘Lael,’ donating approximately 7,000 packs of Lael sanitary pads worth 50 million KRW when purchasing women’s products at stores throughout November.

The donated sanitary pads are scheduled to be provided in December this year through the nonprofit organization Warm Day, which regularly supports free sanitary pads for low-income female adolescents.

GS25 is conducting this sanitary pad donation campaign to offer practical help and benefits to socially vulnerable female adolescents who are in economic situations that make it difficult to purchase essential daily items like sanitary pads. The campaign also aims to raise warm awareness among customers about the health and basic rights of marginalized and vulnerable groups and to encourage customer participation in supporting them.

Customers can purchase about 130 types of women’s products such as sanitary pads, pantyliners, and tampons at GS25, accumulate membership points through GS Retail’s integrated membership application ‘The Pop,’ and then participate in a 1,000 KRW donation for sanitary pad support by touching the generated donation stamp.

Additionally, GS25 is holding an event on its homepage where customers who leave warm messages of support for low-income adolescents will be entered into a draw to win a ‘Cafe25 Americano’ for 100 people.

Park Sang-rae, head of GS Retail’s Communication Team, said, “We planned this Lael sanitary pad donation event with the hope that it would provide some meaningful help to adolescents facing economic difficulties in the era of COVID-19. Going forward, GS Retail will continue to fulfill its corporate social responsibility by carrying out various volunteer activities for socially vulnerable and marginalized groups in need of assistance.”

This content was produced with the assistance of AI translation services.