Shinhan Card and Seogwipo City Establish Online Distribution Platform for Agricultural, Fishery, and Livestock Products
Utilizing Shinhan Card Online Mall 'AllThatShopping'
Planned Support for Market Expansion
Shinhan Card announced on the 27th that it has signed a business agreement with Seogwipo City to establish a dedicated platform for distributing agricultural, fishery, and livestock products online. The signing ceremony was held with Kim Tae-yeop, Mayor of Seogwipo City (left), and Moon Dong-kwon, Head of Shinhan Card's Management Planning Group, in attendance.
View original image[Asia Economy Reporter Ki Ha-young] Shinhan Card announced on the 27th that it has signed a business agreement with Seogwipo City to establish a dedicated platform for distributing agricultural, fishery, and livestock products produced locally through online channels.
The signing ceremony took place at the Seogwipo City Hall annex, attended by Moon Dong-kwon, Head of Shinhan Card's Management Planning Group, Kim Tae-yeop, Mayor of Seogwipo, and other officials.
Through this agreement, Seogwipo City will accelerate the construction of an online distribution platform for agricultural, fishery, and livestock products, which has been a key project since 2021. The city plans to form a dedicated distribution organization operated with public funds and build an online sales platform to focus on increasing farmers' and fishermen's income, diversifying sales channels, and realizing consumer benefits.
Shinhan Card will support expanding sales channels for Seogwipo City's agricultural, fishery, and livestock products by utilizing AllThatShopping, an online shopping mall operated based on 26.8 million members (integrated membership basis).
In the future, Shinhan Card and Seogwipo City agreed to promote joint marketing using the platform and continuously discover collaborative models between the two parties, pursuing a long-term cooperation plan in various areas.
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A Shinhan Card official stated, "Through this agreement with Seogwipo City, we expect to revitalize local farmers and fishermen communities struggling due to the novel coronavirus disease (COVID-19) and offer consumers reasonable prices to enhance satisfaction." He added, "Going forward, Shinhan Card plans to evolve beyond being number one to becoming a 'world-class Shinhan Card' by continuously expanding win-win management in line with Shinhan Financial Group's ESG strategy."
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