Mirae Asset Daewoo Awards '2020 Digital Idea Challenge' Contest Winners

A Total of 365 Outstanding Ideas Gathered Including Mobile App Visualization and Hyper-Personalization

[Asia Economy Reporter Song Hwajeong] Mirae Asset Daewoo announced on the 26th that it has concluded the '2020 Digital Idea Challenge' contest, which was held over three weeks until the 4th, and announced the winners on the 23rd.

In July, Mirae Asset Daewoo declared its DT (Digital Transformation) vision titled 'Digital Thinking for Customers, Innovating Investment' and held the Digital Idea Challenge for general customers and employees to discover ideas that innovate customer experience.

A total of 365 ideas related to customer experience on non-face-to-face channels (mobile, homepage, etc.) were submitted for this contest. Experts from various fields participated in the judging process, selecting one grand prize winner, one excellence award winner, and 20 merit award winners in the customer category.

The submitted ideas mainly focused on visualization of mobile apps and personalized customized asset management services. In particular, the grand prize was awarded to an idea that improved the service intuitively and easily by maximizing the visual information of basic screens such as investment information and balance, receiving high praise from the judges. The excellence award was given to an idea that improved existing services by rearranging the screen and adding new information. The grand prize and excellence award winners received prize money of 2 million KRW and 1 million KRW, respectively.

Kim Beomgyu, Head of Digital Innovation Division at Mirae Asset Daewoo, said, "The Digital Idea Challenge has been a communication channel with customers and a great opportunity to discover excellent ideas," adding, "We will focus the company's digital capabilities on providing an easy and convenient financial platform and personalized customized asset management services that customers want."

The proposed ideas will be forwarded to relevant departments according to their content and utilized for mobile app improvements and service renewals. Additionally, the contest will be held periodically, and excellent ideas will be continuously reflected.

The list of winners of the 2020 Digital Idea Challenge can be found on the Mirae Asset Daewoo website.

This content was produced with the assistance of AI translation services.