Coway Launches 'Icon Water Purifier'... Online Launch Show
Watch on the official YouTube channel 'Coway Story'
[Asia Economy Reporter Kim Daeseop] Coway announced on the 13th that it will launch the 'Icon Water Purifier,' which incorporates all the innovations needed in the kitchen.
The new product launch event will be held on the 15th. The program consists of water purifier introduction, talk show, and event announcements. The company explained that this is Coway's first online launching show.
The Icon Water Purifier online launching show can be viewed through Coway's official YouTube channel, 'Coway Story.' Broadcaster Choi Songhyun will host the talk show, with broadcaster Jung Kyungmi and organizing consultant Jung Heesook appearing as panelists.
To commemorate the online launching show, Coway is conducting a pre-event. By 11 a.m. on the 15th, 100 subscribers who subscribe to and turn on notifications for Coway's official YouTube channel, Coway Story, will be selected by lottery to receive Americano gifticons.
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Shim Byunghui, head of Coway's Marketing Office, said, "We prepared the online launching show to closely communicate with customers in line with the launch of the Icon Water Purifier, which will show new innovations in the kitchen," adding, "This online launching show is composed of elements that allow actual customers to discuss and empathize with questions about the product, and we expect it to receive a warm response."
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