Daesang to Sell Four Types of 'Miwon' Goods on Musinsa

[Asia Economy Reporter Choi Sunghye] Daesang announced on the 13th that it has launched four types of ‘Miwon’ goods including socks, bucket hats, sweatshirts, and knee blankets, and has entered the online fashion store ‘Musinsa’.

Daesang’s strategy is to target the MZ generation (Millennials + Generation Z), which has recently emerged as a major consumer group, to increase brand awareness of Miwon and actively approach them as a more familiar brand.

The Miwon goods were planned under the core message of ‘the umami of everyday life,’ with the motto that Miwon goes beyond the pleasure in the mouth to ‘share the joy of everyday life.’

Daesang selected Musinsa, the largest domestic fashion platform popular among young people in their teens to thirties, to list the Miwon goods. In particular, trendy and practical items were considered to suit the tastes of the younger generation. Four types of products were produced as goods: ▲socks (3 types) ▲bucket hats (2 types) ▲sweatshirts (2 types) ▲knee blankets (2 types).

All four goods notably utilize the Sinseollo logo, which contains Miwon’s unique heritage. The socks come in a set of three colors: red, blue, and black, applying primary colors and a two-stripe pattern design to evoke a retro sensibility.

The bucket hats come in beige and black colors, featuring an all-over print pattern of the Sinseollo logo, a symbol of Miwon, on the front of the hat, characterized by a unique and bold design favored by the MZ generation. The sweatshirts (2 types), released to welcome the cool autumn, use neutral colors such as black and gray frequently used in daily looks. The Miwon logo is simply applied wrapping around the side, and the shirt label tag also features the Miwon logo with an emphasized red color.

The knee blankets, useful in cold weather, mix and match two color combinations: beige & red and beige & brown, with the Miwon logo in red or beige printed in a row on both sides. In line with Miwon’s founding year (1956), the quantity of the four goods is limited to a total of 1,956 sets, and through model photo shoots and others, they plan to attract the response of the MZ generation sensitive to fresh and interesting trends.

The limited edition Miwon goods will be sold exclusively online through Musinsa, and individual purchases of each product are also possible. Among consumers who purchase the products, the first 300 will receive a gift of six colorful air stones embossed with the Miwon logo on a first-come, first-served basis.

This content was produced with the assistance of AI translation services.