GS25 "Order Draft Beer via Smart Order, Not Just Wine"
Selling Three Types of Large-Capacity Keg Draft Beer at 'Wine25Plus'
[Asia Economy Reporter Cha Min-young] Convenience store GS25 has launched a service that allows customers who want refreshing large-capacity draft beer to pick up their orders at stores nationwide, except Jeju, using the smart order service ‘Wine25Plus’.
GS Retail, which operates convenience store GS25, announced on the 8th that starting from the 5th of this month, it introduced three types of 5-liter (ℓ) keg draft beers through ‘Wine25Plus’. The products are ‘Heineken 5-liter Keg’, ‘Tiger 5-liter Keg’, and ‘Edelweiss 5-liter Keg’, each priced at 34,000 KRW.
The keg draft beer comes in a large portable container equipped with a draft beer storage and dispensing system. Using a carbonator pressure device, it maintains the beer’s carbonation and fresh taste for 30 days after opening. It is convenient for enjoying draft beer at home or at various outdoor locations such as camping gatherings. Customers who wish to purchase can order by specifying the desired date on the GS25 application ‘The Pop’ and then pick up their order at the designated convenience store.
At GS25 Wine25Plus, 15 types of craft beers produced by six nationwide craft breweries are also available for purchase. Customers can buy locally famous craft beers such as Seollem, Baekilhong Red Ale, Monk America IPA, First Love IPA, and Soksok IPA in six-pack units, which they may have enjoyed during domestic travels. If ordered through The Pop Wine25Plus by 11 a.m., customers can pick up their orders at stores from 6 p.m. on the same day. However, this service is limited to about 3,000 stores located in Seoul.
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Im Hyun-chang, GS Retail’s liquor product planner (MD), said, “Ahead of the upcoming Halloween Day and for customers who want to enjoy liquor simply at home with acquaintances, we expanded the selection of craft beers on Wine25Plus to provide purchasing convenience,” adding, “As social distancing continues for a long time, we will continuously seek ways for customers to shop non-face-to-face (untact).”
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