Make Every Day Special... Lotte ON "Sunday is 'Luxury Day'"

[Asia Economy Reporter Seungjin Lee] Lotte ON will establish a new 'Category Day' starting from the 11th, holding regular category-themed promotions designated by day of the week. From Sunday to Saturday each week, the categories will proceed in the order of luxury goods, fashion, food, home appliances & digital, living, beauty, and health, with product categories determined based on customer purchasing patterns and product characteristics.

The most notable feature of the newly launched 'Category Day' is the 'Luxury Day' held every Sunday. Considering the recent increase in luxury purchases online, a separate exclusive luxury event has been planned, through which Lotte ON aims to strengthen its position in the online luxury market.

Since June, Lotte ON has conducted five duty-free luxury stock events in collaboration with Lotte Duty Free, each time selling more than 70% of the prepared inventory, demonstrating great popularity. Additionally, Lotte ON is actively promoting luxury sales by planning its own luxury events. As a result, Lotte ON's luxury sales have steadily increased, with luxury sales from May to September showing a 21.3% growth compared to the previous year.

On the upcoming 'Luxury Day' on the 11th, popular luxury brands such as Gucci, Prada, Burberry, and Moncler will offer clothing, bags, and shoes at discounts of up to 33%.

Representative products include the 'Prada Galleria Bag (S)' priced around 1.6 million KRW, 'Valentino Untitled Sneakers' around 400,000 KRW, and 'Alexander McQueen Oversole Sneakers' around 400,000 KRW. In preparation for the coming winter, famous outerwear brands such as Moncler and Moose Knuckles will also be sold at discounted prices, with limited quantities of overseas direct purchase products available at special prices. Additionally, overlapping coupon discounts of 3%, 5%, and 7% usable on the day of the event will be provided. Product sales will begin at midnight on the day of the event.

Kim Young-jun, head of Lotte e-commerce's luxury team, stated, “Looking at recent online luxury purchasing trends, customers respond more sensitively to site reliability than price,” and added, “As luxury sales continue to increase on Lotte ON, we plan to prepare and showcase a variety of products going forward.”

This content was produced with the assistance of AI translation services.