Ssangyong Cement Supports Issuance of 'Local Gift Certificates' to Revitalize Regional Economy

Exterior view of Ssangyong Cement Donghae Plant.
[Photo by Ssangyong Cement]

[Asia Economy Reporter Kim Jong-hwa] Ssangyong Cement has rolled up its sleeves to revitalize the local economy, which has been stagnant due to the novel coronavirus disease (COVID-19).

Ssangyong Cement announced on the 6th that it plans to prioritize purchasing gift certificates, local currencies, and local agricultural and marine products issued in the regions where its major business sites are located for employee welfare, and distribute them to employees, with plans to further expand this in the future.

This is part of a project in which Ssangyong Cement actively accepted the opinion from the Samhwa Area Residents' Council near the Donghae Plant and the win-win cooperation body for regional development, which suggested the need to issue gift certificates usable in the region to revitalize the local economy, and supported funding for issuing such gift certificates.

During this Chuseok, Ssangyong Cement delivered 'Samhwa Love Gift Certificates' worth 30,000 KRW to all households in the Samhwa area, and provided cards charged with local currency as rewards for achieving zero accidents at production sites, encouraging their use within the region.

Previously, Ssangyong Cement participated in the 'Happy Together Yeongwol' campaign, a commercial district revitalization program in Yeongwol where its production plant is located, issuing the 'Yeongwol Starlight Glow Card,' used as local currency, to factory and partner company employees, and encouraged the use of various subsidies loaded onto the card for local festivals, cultural and sports facilities, and local shopping campaigns.

In addition, to prevent the spread of COVID-19, Ssangyong Cement regularly distributed relief supplies such as masks to local residents and engaged in disinfection activities together with employees and members of the Ssangyong Alumni Association, a group of retirees.

A Ssangyong Cement official said, "As a hometown company, we considered ways to directly impact economic revitalization to help the local community struggling due to COVID-19," adding, "Ssangyong Cement will continue to make efforts for regional coexistence and economic revitalization."

This content was produced with the assistance of AI translation services.