Baemin "Sending Love Lunchboxes Together with Customers"

'Love Donation' of 93 Million Won Delivered to Korea World Vision Along with 1,324 Sets of Baemin Stationery Pens and Notebooks

[Asia Economy Reporter Kim Cheol-hyun] Woowa Brothers, the operator of Baedal Minjok (hereafter Baemin), announced on the 27th that they have donated 93 million KRW in sponsorship funds to the international relief and development NGO Korea World Vision (Chairman Yang Ho-seung) for the 'Gift of Love Lunchbox' campaign.

'Love Lunchbox' is a World Vision sponsorship project that provides lunchboxes prepared by professional nutritionists to vulnerable children and adolescents so that they can have one balanced meal a day. Previously, Baemin ran the 'Gift of Love Lunchbox' campaign, where customers could donate the price of one lunchbox (3,300 KRW) through the Baemin app, and Baemin would support a meal coupon worth 10,000 KRW per lunchbox.

A total of 3,056 customers participated in this campaign, raising about 23 million KRW in donations for 6,900 lunchboxes. Baemin supported meal coupons worth 70 million KRW along with the customer donations, and also delivered 1,324 sets of pens and notebooks from Baemin Stationery prepared for the children.

The lunchboxes and meal coupons collected through this campaign will be delivered to children and adolescents under the age of 18 at risk of missing meals at Korea World Vision's 'Love Lunchbox' project sites located in eight regions nationwide.

Kwon Yong-gyu, Head of Partnership Cooperation at Woowa Brothers, said, "It was even more meaningful to feel the positive influence of Baemin customers," adding, "We will continue to care for the marginalized through sincere social contributions and strive to establish a culture of daily donations."

This content was produced with the assistance of AI translation services.