LF Dunsteu Partners with Kakao for Live Broadcast
[Asia Economy Reporter Yujin Jo] Lifestyle culture company LF (CEO Gyusik Oh)'s street casual brand Dunst will hold a live broadcast for about 90 minutes from 7:30 PM on the 23rd through the ‘Kakao Shopping Live’ channel.
Using the live broadcast, which combines the advantages of online and offline shopping, the company plans to strengthen non-face-to-face sales channels and services, and discover new media channels for interactive communication with consumers.
Through the live broadcast, Dunst will introduce new products leading the fall season fashion trends and suggest stylish coordination tips. Dunst’s main new products are one-mile wear that embodies a comfortable sensibility, reflecting the social situation where time spent at home is increasing and telecommuting and flexible work are spreading.
They plan to showcase various items including natural and stylish casual wear such as sweatshirt and sweatpants sets, hooded T-shirts, jeans, as well as matching hats and bags.
Additionally, highly anticipated by their enthusiast customer base, new products for the upcoming winter such as cashmere coats, alpaca cable knits, and wool sweaters will be exclusively pre-released through the live broadcast. The live broadcast, filmed in a professional studio, will be hosted by the popular model and power influencers couple Hyeju Lee and Minsu Choi, who will vividly share detailed product information, tips on size selection, styling know-how, and interact with viewers.
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Meanwhile, to celebrate Dunst’s first live broadcast, special benefits for viewers have also been prepared. During the live broadcast, Dunst will offer a 20% discount on fall season new products, and the same promotion will continue through KakaoTalk Shopping until midnight on the 25th. In addition, among customers who purchase products through the live broadcast, a lottery will be held to gift new short down jackets (5 people) and long down jackets (5 people) to be released this winter.
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