Shinhan Card Signs MOU with Supaja and Edubase to Provide One-on-One Video Tutoring

Targeting the Education Market in the COVID-19 Untact Era
Providing Differentiated Customized 1-on-1 Video Tutoring Service

On the morning of the 21st, at the Shinhan Card headquarters in Euljiro, Jung-gu, Seoul, during the tripartite business agreement ceremony, (from left) Lee Myung-ho, CEO of Supaja, Choi Bong-geun, CEO of Edubase, and Moon Dong-kwon, Head of Management Planning Group at Shinhan Card, are taking a commemorative photo.

[Asia Economy Reporter Ki Ha-young] Shinhan Card, expanding its business beyond finance, is making a new challenge in the untact education platform.

On the 21st, Shinhan Card announced that it signed a three-party strategic business agreement with 'Supaja,' the number one company in the video tutoring industry, and 'Edubase,' a math problem bank, to provide differentiated education services tailored to the needs of 2 million parent customers. The signing ceremony held at Shinhan Card headquarters in Jung-gu, Seoul, was attended by Moon Dong-kwon, Head of Shinhan Card Management Planning Group, Lee Myung-ho, CEO of Supaja, and Choi Bong-geun, CEO of Edubase.

Shinhan Card's in-house venture 'MathPity' plans to develop a one-on-one video tutoring service suitable for the untact era through this three-party business agreement and provide differentiated learning services for middle and high school students.

So far, MathPity has been recommending optimized problems for each student by delivering personalized paper worksheets once a week and managing problem grading through a dedicated application (app). Through this business agreement, the strategy is to enhance students' actual learning effects by providing not only customized worksheet services but also one-on-one video tutoring by prestigious university PT teachers.

A Shinhan Card official said, "Due to COVID-19, educational market inequality has deepened, and the burden of private education expenses has increased. We aim to provide differentiated education services at reasonable prices to our customers." He added, "We will promote innovative finance suitable for the post-COVID-19 era, discover new business opportunities, and continuously pursue the social role of finance."

Meanwhile, since 2016, Shinhan Card has discovered a total of 16 ideas through its in-house venture system and achieved visible results through five commercializations, including the wedding online-offline (O2O) platform 'All That Wedding.' In particular, since 2018, it has operated a startup support program that collaborates not only with in-house ventures but also with external startups.

This content was produced with the assistance of AI translation services.