Nation's First Ontact Boseong World Tea Expo... Over 64,000 Visitors to Website

120 Million Won in Boseong Tea Sales Over 4 Days... Boosting Income for Local Green Tea Farmers

Ontact Boseong World Tea Expo Changes the Festival Framework

[Asia Economy Honam Reporting Headquarters Reporter Kim Chunsu] Boseong-gun, the capital of green tea, successfully concluded the first-ever online Boseong World Tea Expo in Korea on the 20th after a four-day schedule.

During this Boseong World Tea Expo, over 64,000 people visited the homepage to enjoy the aroma of Boseong tea online and had a healing time.

In particular, a 50% special discount home shopping event for Boseong tea was held during the period, resulting in sales of Boseong tea worth 120 million KRW.

Additionally, local governments such as the Population and Youth Policy Officer of Jeonnam Provincial Office and event planning organizations, who plan to promote online events in the future, showed great interest by attending the event, which was held online for the first time.

The World Tea Tasting Contest, which selects the world's best teas, and the Korea Tea Blending Contest received 101 entries for the World Tea Tasting Contest and 34 entries for the Korea Tea Blending Contest, demonstrating the stature of the World Tea Expo even amid the COVID-19 situation.

At the 8th Boseong World Tea Tasting Contest, the Gold Prize in the Handmade Pan-Fired Green Tea category was awarded to Mongjungsan Dawon, the Gold Prize in the Machine Pan-Fired category to Boseong Wondang Jedawon, the Gold Prize in the Steamed Green Tea category to Cheongwoo Dawon, the Gold Prize in the Oolong Tea category to Fujian Shenggang Beauty Tea Industry Co., Ltd., the Gold Prize in the Yellow Tea category to Bai Muding, the Gold Prize in the Black Tea category to Cheon Jiun, the Gold Prize in the Dark Tea category to Laihong Gucha Fang, the Gold Prize in the Blended Tea category to Gifel Tea, and the Gold Prize in the Matcha category to Soadawon.

At the 6th Korea Tea Blending Contest, the Gold Prize was awarded to Dacha, the Silver Prize to Kim Hyungbok, and the Bronze Prize to Kim Jongbun.

Also, for expatriates unable to visit their hometowns and citizens who found it difficult to perform ancestral rites due to COVID-19, a joint ancestral rite was held under the auspices of the Boseong Hyanggyo Confucian Association and was broadcast live through the official Boseong World Tea Expo homepage channel.

The Boseong UCC Contest was won by Sorim School, and during the online voting held on the 16th, 3,900 participants per hour took part, showing great enthusiasm.

The tea field healing talk concert hosted by popular singer Chuga-yeol and Mr. Trot alumnus Ryu Ji-kwang conveyed the scenery and feeling of the 1 million-pyeong Boseong tea fields through video, with real-time comments saying it was healing and empowering.

The Boseong Tea Online Golden Bell quiz had 141 participants competing in their knowledge of Boseong tea, and above all, many expressed the hope that the number of participants would increase next year since they could join the event from home or office without visiting Boseong.

The nationwide event before setting the ancestral rite table had 1,027 participants, and applicants will receive Boseong green tea (20g) and Boseong rice (500g) as ancestral rite gifts to place on the table.

County Governor Kim Cheol-woo said, “The first-ever online Boseong World Tea Expo in Korea was a new challenge and a groundbreaking attempt that changed the overall framework of festivals and events during the COVID-19 era,” adding, “Now, people around the world can participate in festivals without restrictions of borders and time, and beyond festivals, we will utilize online events as a new communication method.”

Meanwhile, by searching for and subscribing to the 8th Boseong World Tea Expo on the YouTube channel, all videos from the event period can be watched again.

This content was produced with the assistance of AI translation services.