KB Kookmin Card launches youth-exclusive 'Ssoyoung Check Card'... "Discounts at frequently visited places"

Postpaid Transportation Card Features Include Discount Benefits in 6 Areas

[Asia Economy Reporter Ki Ha-young] KB Kookmin Card announced on the 21st that it has launched a new youth-exclusive product, the ‘KB Kookmin So Young (So Young) Check Card,’ which offers customized discount benefits in six areas preferred by teenage customers, including streaming services, study rooms, and convenience stores.

This card is a specialized product for teenagers aged 12 to under 19. It features a postpaid transportation card function with automatic youth transportation fare discounts, along with discount benefits in six areas favored by teenagers, such as streaming services, study rooms, and convenience stores.

If the previous month’s usage amount is 50,000 KRW or more, a 5% discount of up to 1,000 KRW per month is applied to each area when using ▲ streaming services (Melon, YouTube Premium) ▲ stationery stores ▲ study cafes and study rooms ▲ convenience stores (GS25, CU) ▲ fast food restaurants ▲ and public transportation (bus, subway).

Discount benefits are provided when the payment amount per transaction is ▲ 3,000 KRW or more for streaming services and stationery stores ▲ 5,000 KRW or more for study cafes, study rooms, and convenience stores ▲ 7,000 KRW or more for fast food restaurants ▲ and 10,000 KRW or more for public transportation.

Only one card with postpaid transportation card functionality can be issued per person across all domestic card companies. Card issuance applications can be made at KB Kookmin Bank branches. Teen customers aged 18 or older who own a mobile phone in their name can also apply through the KB Kookmin Card website and mobile application (app).

A KB Kookmin Card official stated, “This card reduces the hassle of prepaid transportation card charging and enhances benefits optimized for teenagers’ lifestyle patterns and consumption styles. Following the card benefits, differentiated designs that teenagers prefer and find interesting will be introduced in the future. We will continue to listen to the diverse demands and voices of teenage customers.”

Meanwhile, customers who issue this card and make a payment of 3,000 KRW or more per transaction by the end of November will receive a 3,000 KRW mobile cultural gift certificate in real time, limited to one time per person. During the event period, cashback benefits equivalent to the discounted amount received on public transportation with this card will be additionally provided.

This content was produced with the assistance of AI translation services.