[Asia Economy (Naepo) Reporter Jeong Il-woong] The largest craft beer factory in Asia will be established in Chungnam.


On the 20th, according to Chungnam Province and Yesan County, craft beer manufacturer Platinum Craft Beer signed an investment agreement (MOU) to build a craft beer production facility on a 16,500㎡ site in the Yesan New Materials General Industrial Complex.


Platinum Craft Beer was established in 2010 and laid the foundation for craft beer production by setting up factories in Yantai, China in the year of its establishment, and in Jeungpyeong, Chungbuk in 2017. Currently, it supplies products to more than 1,700 convenience stores, department stores, and supermarket chains nationwide.


In particular, the new craft beer production facility to be built in Yesan is reported to have an annual production capacity of 40 million liters of craft beer. This is the largest scale in Asia.


To this end, Platinum Craft Beer plans to invest 35 billion KRW from next month until September 2023.


The province expects that if the corporate investment proceeds as planned, the production value in Yesan County will increase by 8.656 billion KRW, the added value will increase by 1.321 billion KRW, and 30 new jobs will be created.


Additionally, the one-time effects within the province due to the new factory establishment are analyzed as production inducement of 50.743 billion KRW, added value inducement of 18.756 billion KRW, and employment inducement of 514 people.


Furthermore, the province anticipates the future launch of local craft beers using agricultural and specialty products from Yesan County, such as apples.



Yang Seung-jo, Governor of Chungnam Province, said, “At the beginning of this year, the liquor tax system changed from an ad valorem tax to a specific tax, lowering taxes on craft beer, which has led to the release of various products into the market. If Platinum Craft Beer, the first-generation domestic craft beer company, builds and operates the largest craft beer factory in Asia in Yesan, it is expected to greatly contribute to revitalizing the local economy.”


This content was produced with the assistance of AI translation services.

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