Fila Hosts Family Love Event at Shinsegae Times Square Store
Family Photo Exhibition, Family Photo Shooting, and Prize Benefits Provided for Enjoyment
[Asia Economy Reporter Yujin Cho] FILA Korea (CEO Geunchang Yoon) announced on the 18th that it will hold the ‘FILA Family Love Studio’ event at Shinsegae Department Store Times Square in Yeongdeungpo-gu, Seoul, until the 27th.
This event was organized to exhibit family photos submitted to the FILA Family Photo Contest and to share warmth, including opportunities for family photo shoots.
First, at the FILA Family Love Studio set up on the first floor of Shinsegae Department Store Times Square, numerous family photos from across the country submitted to the ‘FILA Family Photo Contest’ held at the end of May?aimed at reflecting on the true meaning of family love and rediscovering its precious value?are exhibited for visitors to see in person.
At the FILA Family Photo Studio, a professional photographer is stationed to take family photos on-site. This was prepared based on the fact that many consumers listed family photo shoots as a bucket list item. During the event period, customers who purchase over 100,000 KRW at the FILA sales zone (including FILA Kids) and FILA stores in Shinsegae Department Store Times Square will be given the opportunity to have their family photos taken, and the photos will be framed and presented to them.
For the safety and health of visitors, the entire event area will be strictly managed under the guidelines of health authorities. Daily on-site disinfection by a professional sanitation company is standard, and floor stickers indicating a 1.5m social distancing limit have been placed at the entrance. Long queues waiting to enter have been eliminated and replaced with mobile notifications.
Customers wishing to visit can leave their contact number on a device set up at the entrance, and when possible, they will receive a notification message on their mobile phone to enter. Entry is not allowed without wearing a mask, and temperature checks will be conducted via facial recognition thermal cameras before admission.
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A FILA Korea official stated, “As part of the hope-sharing project that has continued since this spring, we planned this event with the desire to help more people fulfill their bucket lists and create special memories. We have taken every measure to ensure safety at the venue, and we hope and support everyone to soothe their tired minds and bodies with their families and gather strength to overcome these difficult times together.”
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