'Camping in the City'... Lotte Department Store Nowon Branch Hosts Camping Gear Event

Photo of the Car Camping Fair event at Lotte Department Store Nowon Branch.

[Asia Economy Reporter Seungjin Lee] Lotte Department Store has launched a campaign to attract 5 million camping enthusiasts.

Lotte Department Store will hold a three-day event called "Camping & Outdoor in the City" with the theme "Camping in the City" at the Nowon branch from the 18th to the 20th of this month to prepare customers for camping this fall.

The Nowon branch is characterized by high camping demand compared to other stores due to its proximity to northern Gyeonggi areas such as Pocheon, which is famous as a camping site. In August, the camping apparel brand "Snow Peak," which handles camping and trekking gear, newly opened, and on the 18th, "Fj?llr?ven" is scheduled to open. Despite rainy weather during last month's "Car Camping & Camping Fair," more than 300 customers visited daily, generating sales exceeding 20 million KRW, showing great popularity.

Accordingly, Lotte Department Store Nowon branch has expanded the scale and is targeting camping enthusiasts by collaborating with famous camping brands that are difficult to meet offline. They will showcase high-end outdoor brands' camping lines along with experience zones, providing a special opportunity to directly try and purchase various products from 11 well-known camping brands. Eleven premium camping equipment companies, including "Gaia Camper," famous for rooftop tents, "Gomjirak," popular from camping-related entertainment shows, "Rough Nature," and "Western Soul," will participate.

This "Camping & Outdoor in the City" event will be held in collaboration with Hyundai Motor Northeast Regional Headquarters, where Hyundai Motor's flagship SUV model, the GV80, will be displayed alongside camping equipment.

Jongsung Lee, manager of Lotte Department Store Nowon branch, said, "Along with the rapid growth of the camping and outdoor market due to social changes, customer needs are also diversifying. We will continue to introduce differentiated brands not seen in traditional department stores and do our best to provide customers with various shopping opportunities."

This content was produced with the assistance of AI translation services.