Korea Investment & Securities Launches 'Z-Generation Flex Lab' Investing in Apple, Netflix, and More

[Asia Economy Reporter Koh Hyung-kwang] Korea Investment & Securities announced on the 15th that it has launched the 'Korea Investment Z-Generation Flex Lab,' which represents the consumption trends of Generation Z and Millennials.

The Korea Investment Z-Generation Flex Lab was created with the intention of focusing on items that the generations leading global trends after the COVID-19 pandemic mainly flex on. It selects stocks centered on lifestyle-oriented companies with high brand value within their industries, leading mid- to long-term technological paradigms.

The core management strategy is to purchase stocks twice a week in two installments with a 20% allocation per stock. When the customer’s designated target return is achieved, the portfolio allocation is reduced to within 30% to manage profits and risks.

Lee Jun-jae, Head of Investment Products Division, said, "It is a time when a consumption culture for self-satisfaction is spreading and consumers are leading market trends," adding, "Let us pay attention to the changes where Generation Z is leading the global consumer market."

The minimum subscription amount is 30 million KRW, and deposits in US dollars via bank foreign currency deposits are also possible. Subscriptions can be made through all Korea Investment & Securities branches, and detailed information can be confirmed at the nearest branch or customer center.

This content was produced with the assistance of AI translation services.