IOPE Hosts Digital Skin Week

[Asia Economy Reporter Yujin Cho] IOPE, a research institute-based high-functionality brand, is holding the '2020 IOPE Digital Skin Week' until the 20th. This year, due to the novel coronavirus disease (COVID-19), the event is conducted as a digital non-face-to-face event without any offline activities.

This year, under the concept of a ‘Skin Customization Lab,’ the event is designed to allow participants to experience skin solutions perfectly tailored to their skin. Through three secret rooms?the ‘Customized Solution Self-Diagnosis Room,’ the ‘Skin Customization Live Room,’ and the ‘Retinol Custom Lab Room’?participants can intriguingly explore secrets that can change the future of their skin.

First, in the ‘Customized Solution Self-Diagnosis Room,’ participants can check their current skin condition through an online self skin diagnosis. Customers who share their results on social networking services (SNS) will be entered into a draw to receive a Blue Box containing IOPE’s best-selling products and a voucher to experience the ‘Lab Tailored 3D Mask.’

Next, in the ‘Skin Customization Live Room,’ IOPE’s unique services such as genetic analysis and customized services will be delivered through real-time live broadcasts. Beauty influencers including Janny, Holic Julia, Costrama, Zenbly, as well as Jjikso and Choi Mona, will participate directly, hosting live broadcasts every day at 3 PM from the 14th to the 16th.

Finally, in the ‘Retinol Custom Lab Room,’ participants can uncover the secrets of IOPE’s representative anti-aging product, Retinol, which shows wrinkle improvement effects in just two weeks. Through engaging events such as OX quizzes, participants can learn everything about Retinol.

Baek Ji-hyun, Executive Director of the IOPE Division overseeing this event, said, “IOPE Skin Week is a representative brand event where you can experience one-on-one customized solutions through skin measurement,” adding, “By enjoying the various events prepared under the concept of a Skin Customization Lab, you will naturally find the answer to the skin solution that perfectly suits you.”

IOPE Skin Week has been held annually since 2017 as an event where participants experience skin measurement programs and solutions for their skin concerns.

Meanwhile, IOPE opened the IOPE Lab, a skin future research space and premium store, in Myeongdong, Seoul, last May. Here, customers can receive consultations about their skin future based on genetic analysis results from IOPE Lab’s specialized researchers and experience personalized products such as the ‘Lab Tailored 3D Mask’ and ‘Lab Tailored Serum,’ which are manufactured on-site immediately.

This content was produced with the assistance of AI translation services.