MBio, Fall Collection Launch

[Asia Economy Reporter Yujin Cho] Samsung C&T Fashion Division's contemporary casual brand MBIO announced on the 14th that it has launched a fall collection composed of modern and simple essential items.

For this fall season, MBIO emphasized a modern and minimal sensibility, proposing products that complete true ‘selfhood.’ The collection features basic items such as setup jackets, round knitwear, and slacks, characterized by clean designs without any excess, self-developed materials and patterns, and a rich color palette.

The representative product, the ‘Minimal Setup Jacket,’ was spotlighted as a ‘cost-effective jacket’ this spring and sold out completely. It features a full lining to enhance warmth. It can be styled with black slacks for a classic look or paired with denim and a T-shirt for a casual vibe, making it versatile for various occasions.

MBIO also introduced the ‘Ambition Knit’ available in 18 colors for the first time. It is made from ‘Ambition’ yarn, a high-quality wool blend independently researched and developed by Samsung C&T Fashion Division, focusing on being lightweight while providing excellent warmth and a soft touch.

The knit is available in basic black and gray, as well as refreshing colors like blue, green, red, and orange, and comes in two styles: round neck and mock neck.

The brand’s signature product and top repurchase item, the ‘Masil Pants,’ has been upgraded with greater completeness by actively reflecting customer feedback.

Compared to last season, the rise and zipper length were shortened to create a more stylish fit, and the front pocket depth was increased for practicality. It is available in black, ash, beige, and khaki colors, which are highly useful in the fall season.

Additionally, MBIO presented a brown Glen check trench coat, a shirt-type jacket in a subtle navy/gray mixed color, and collar knits suitable for formal occasions.

Jung Sungmin, MBIO Group Leader, said, “When fall comes, we infused MBIO’s modern and minimal sensibility into must-have items essential for men.” He added, “If you add a knit in your favorite color to the most basic black jacket/slacks setup, you will complete the most stylish fall men’s look.”

MBIO is offering a 10% discount on the fall collection until the 9th of next month at the integrated online mall SSF Shop and Musinsa operated by Samsung C&T Fashion Division.

This content was produced with the assistance of AI translation services.