Gmarket and Auction Launch Support for Online Shopping at Traditional Markets

[Asia Economy Reporter Seungjin Lee] Gmarket and Auction, operated by eBay Korea, are partnering with the Small Enterprise and Market Service to hold a traditional market Chuseok shopping event until the 30th. The event was planned to support the activation of online shopping at traditional markets ahead of Chuseok.

Gmarket and Auction sell various traditional market small business products such as food, daily necessities, and home appliances. Payment with the ‘Onnuri Electronic Gift Certificate,’ issued to revitalize traditional markets, is also available. The Onnuri Electronic Gift Certificate can be used like cash at affiliated stores in traditional markets and shopping districts nationwide, as well as at online traditional market malls approved by the Small Enterprise and Market Service. Gmarket and Auction introduced this payment service for the first time in the industry last March. Customers can also receive the same income tax deduction benefits as when using it offline.

Recommended market merchants and products include various seafood from ‘Pohan Jukdo Market,’ the premium Wando dried seaweed set from ‘Wando Chonggakne,’ towel sets from ‘Songwol Towel Hanareum,’ and kitchen appliances from ‘Shinjin Electronics.’

There is also a gift certificate giveaway event. During the event period, customers who shop using the ‘Onnuri Electronic Gift Certificate’ will receive a ‘Mobile Onnuri Gift Certificate worth 30,000 KRW.’ Customers who pay 20,000 KRW or more will be automatically entered, and 200 people on Gmarket and 100 people on Auction will be selected on a first-come, first-served basis, with one gift per ID.

Lee Eunhee, Manager of eBay Korea’s Business Development Team, said, “We prepared this event for small merchants in traditional markets who have been struggling due to the recent resurgence of COVID-19 and customers worried about face-to-face shopping ahead of Chuseok. We expect positive responses from customers as purchasing products using the Onnuri Electronic Gift Certificate not only promotes coexistence with traditional market small merchants but also provides gift certificate benefits.”

This content was produced with the assistance of AI translation services.