Lotte Food Launches Monthly Subscription Service 'I.Dal.Meok' for 9,900 KRW

[Asia Economy Reporter Choi Saeng-hye] Lotte Foods announced on the 7th that it will launch a subscription service called ‘I.Dal.Meok (What to Eat This Month)’ on its official online mall, ‘Lotte Food Mall.’

This subscription service is an event where customers can enjoy Lotte Foods products worth 30,000 KRW at the regular price for only 9,900 KRW per month. Each month, subscribers will receive a box containing new products and best-selling items of the month via delivery. The advantage is that customers can conveniently receive a different selection of Lotte Foods products at home every month without the hassle of purchasing products individually. It offers about a 70% discount compared to buying the products separately.

The first subscription service program will run for three months from September to November. In the first month, September, products with the concept of ‘Chuseok Health Gift’ will be delivered. It includes one bottle of ‘Doctor Active,’ which supports a healthy protein lifestyle, 10 packets of ‘Kuaebyeon Probiotic,’ and a shaker bottle for easy mixing of the products with water. In October, products themed around ‘New Spicy Flavors’ and ‘Representative Italian Foods’ will be delivered, and in November, products hinting at ‘Warm Soup’ and ‘No More Side Dish Worries’ will be sent to increase recipients’ anticipation and enjoyment.

This subscription service will be available for application through Lotte Foods’ official online mall, Lotte Food Mall, until all units are sold out. The number of subscribers is limited to the first 100 applicants. The fee is 9,900 KRW per month, paid in advance for three months. Products will be shipped every fourth Wednesday. Lotte Foods plans to expand the subscription program further based on consumer response.

This content was produced with the assistance of AI translation services.