Samsung Electronics Partners with Hanssem to Launch 'Customized Home Appliances and Interior Products' Business

On the 4th, at the Hanssem headquarters located in Sangam-dong, Seoul, Kang Bong-gu, Head of Samsung Electronics Korea (right), and Kang Seung-su, Chairman of Hanssem (left), signed a business agreement to strengthen joint projects between the two companies. Through this agreement, Samsung Electronics and Hanssem plan to pursue broad mutual cooperation measures including ▲expansion of remodeling business ▲discovery of joint projects for retail sales linkage ▲implementation of smart home solutions.

[Asia Economy Reporter Changhwan Lee] Samsung Electronics announced on the 6th that it signed a memorandum of understanding (MOU) on the 4th with Hanssem, a comprehensive home interior specialist company, to strengthen joint business between the two companies.

The signing ceremony was attended by Kang Bong-gu, Vice President and Head of Samsung Electronics Korea, and Kang Seung-soo, CEO and Chairman of Hanssem.

Through this MOU, Samsung Electronics and Hanssem agreed to pursue broad mutual cooperation plans including ▲expansion of remodeling business ▲discovery of joint businesses for retail sales linkage ▲implementation of smart home solutions.

As consumer interest in living environments has recently increased and the related industry is rapidly developing, cooperation between the two companies representing the home appliance and interior industries is expected to contribute to creating and advancing a new residential culture.

First, the two companies decided to cooperate to target the rapidly growing remodeling market.

They plan to actively expand business linking furniture and home appliances by introducing packages that combine Hanssem’s remodeling construction products with Samsung Electronics’ customized home appliances such as Bespoke refrigerators and dishwashers.

In addition, the two companies will strengthen joint businesses utilizing each company’s retail infrastructure.

For example, Hanssem products will be introduced in Samsung Digital Plaza, and Samsung products will be placed in Hanssem Design Park in a shop-in-shop format, or they will jointly promote complex stores combining interior and home appliances, exploring multifaceted cooperation plans.

This retail cooperation between the two companies is expected not only to provide consumers with customized solutions encompassing home appliances and furniture from the product purchase stage but also to help increase sales.

The two companies also agreed to jointly develop smart home solution businesses aimed at future residential environments.

Kang Seung-soo, Chairman of Hanssem, said, “Hanssem, which has accumulated know-how on consumer lifestyles for 50 years, will propose new residential spaces that will change future life to consumers through cooperation with Samsung Electronics, the world’s leading electronics company.”

Kang Bong-gu, Head of Samsung Electronics Korea, said, “As leading companies in each field, we will provide consumers with differentiated residential environments through the technologies and know-how accumulated by both companies, and furthermore contribute to creating a new residential culture.”

This content was produced with the assistance of AI translation services.