LG Electronics Unveils Dream Future Home 'LG ThinQ Home'

LG Electronics unveiled 'LG ThinQ Home' on the 3rd. LG ThinQ Home reflects the changing customer lifestyles after COVID-19 by presenting three customer values: 'Safety,' 'Convenience,' and 'Fun.' A total of 988 solar panels were installed on the building's exterior walls to establish a Building-Integrated Photovoltaic (BIPV) system. A panoramic view of LG ThinQ Home, built with one basement floor and three above-ground floors in Pangyo New Town, Gyeonggi Province.

[Asia Economy Reporter Changhwan Lee] LG Electronics announced on the 3rd that it has established the ‘LG ThinQ Home’ in Pangyo New Town, Gyeonggi-do, with a total floor area of approximately 500 square meters (㎡), consisting of three above-ground floors and one basement floor.

According to the company, LG ThinQ Home fully embodies LG Electronics' vision, ‘Life’s Good from Home,’ which aims to enable customers to enjoy a safer and more convenient life inside their homes.

In particular, this is the first case where LG Electronics has implemented the LG ThinQ Home integrated solution?a convergence of innovative products such as TVs and home appliances, Internet of Things (IoT) spatial solutions, and differentiated energy solutions spanning production, storage, and management?in an actual living space for customers.

The LG ThinQ Home integrated solution helps customers ▲use energy efficiently (Zero Energy), ▲with minimal effort (Zero Effort), and ▲without stress (Zero Stress), allowing them to fully focus on the value of everyday life. This goes beyond simple energy-saving solutions to smartly manage key home devices linked to energy.

LG Electronics plans to use this location in the future as a place to introduce innovative products and home integrated solutions to global business partners.

◆Full of innovative products and solutions... Capturing the three values of ‘Safety,’ ‘Convenience,’ and ‘Fun’= Through the innovative products and solutions installed in LG ThinQ Home, LG Electronics presents three values that customers can experience in daily life: ‘Safety,’ ‘Convenience,’ and ‘Fun.’ Additionally, it offers a glimpse into the concept of future home appliances that LG Electronics is envisioning in connection with these values.

In the rapidly changing daily lives of customers following the COVID-19 pandemic, homes are recognized by many as places that are ‘safe (Safety),’ where many tasks can be done ‘conveniently (Convenience),’ and also as places to ‘enjoy rest and leisure (Fun).’

The smart front door recognizes visitors using facial recognition technology. The door lock handle is equipped with ultraviolet sterilization technology for hygiene. The entrance serves as a clean zone by installing a phone sterilizer, Styler, and air purifier to remove external contaminants, reflecting customers’ high interest in hygiene.

Smart mirrors installed throughout the home provide an at-a-glance view of the status of home appliances. They also enable appliance control, real-time monitoring of indoor environments, and customer schedule management.

LG Electronics has also set up a home office space that incorporates ergonomic design and innovative technologies, including the 360 Monitor and Gram laptop. This space is optimized for the demand to handle many tasks more conveniently at home, such as telecommuting.

LG Electronics unveiled the ‘Smart Wall,’ which allows flexible use of the TV screen according to installation space or situation. The 77-inch OLED TV is usually hidden behind the wall, with only a portion of the lower screen exposed.

Customers can listen to music or check the time on this screen. When conducting video conferences or watching movies, the wall moves to reveal the entire TV screen.

Future product concepts showcased in LG ThinQ Home include a body dryer in the bathroom, a kitchen-dedicated ventilation system installed in the cooking area, a food waste disposer, and a dishwasher installed inside the sink.

For gaming enthusiasts, LG Electronics created a dream space using a 48-inch OLED TV. It also presented the ‘Great Living Kitchen’ theme, a space where the kitchen and living room become one, featuring ultra-premium kitchen appliances and an 88-inch LG OLED 8K TV. Transparent OLED panels are applied to the windows to display various information needed by customers, enhancing both interior design and practicality.

LG ThinQ Home

◆Extensive application of energy solutions from production to storage and management, along with smart home functions= LG Electronics emphasized that it has applied differentiated energy solutions spanning energy production, storage, and management extensively in LG ThinQ Home.

This building, certified as a zero-energy building, achieves an energy self-sufficiency rate of 85%, the highest level among residential buildings in Korea. The energy self-sufficiency rate refers to the ratio of energy production to consumption.

LG Electronics installed a ‘Building-Integrated Photovoltaics (BIPV)’ system in LG ThinQ Home. A total of 988 modules measuring 90 centimeters wide by 70 centimeters high and 90 centimeters wide by 35 centimeters high were attached to the exterior walls and roof. Unlike conventional solar modules, these modules are installed as a replacement for exterior wall finishes, preserving the building’s design and surrounding landscape.

The ‘Energy Storage System (ESS)’ stores the generated electricity so that customers can use it when needed. An electric vehicle charging station equipped with a Vehicle-to-Home (V2H) system is installed in the parking lot, further enhancing the utilization of the ESS.

Additionally, LG Electronics developed a DC/AC hybrid distribution board that maximizes the efficiency of renewable energy generation, storage, and use. This distribution board enables the use of next-generation DC appliances that reduce losses occurring during energy conversion.

Notably, customers can also use the ‘Home Energy Management System (HEMS)’ to manage the production, usage, and storage status of energy in real time via smart mirrors or mobile devices inside the home.

This system learns customer lifestyle patterns through the LG ThinQ Home solution. Based on these patterns, it predicts energy generation, storage, and usage in advance and optimally controls energy according to different situations such as sleep, waking, and going out.

This content was produced with the assistance of AI translation services.