Park Il-pyeong, President of LG Electronics, "A Good Life Starts at Home, Provided by LG"

Park Il-pyeong, President of LG Electronics, Holds IFA 2020 Press Conference in Berlin, Germany on the 3rd
Presents Vision Maximizing Three Values: Safety, Convenience, and Fun at Home
First Reveal of LG ThinQ Home Established in Pangyo New Town, Gyeonggi Province

LG Electronics held a press conference under the theme "Life’s Good from Home" at IFA 2020, which opened on the 3rd local time in Berlin, Germany. LG Electronics CTO Park Il-pyeong appeared as a hologram to conduct the press conference.

[Asia Economy Reporter Changhwan Lee] LG Electronics announced on the 3rd (local time) that it held a press conference under the theme "Life’s Good from Home" at IFA 2020, Europe’s largest home appliance exhibition, which opened in Berlin, Germany.

Park Il-pyung, LG Electronics’ CTO (Chief Technology Officer), appeared as a hologram in a virtual space to review the changed lifestyle in the new normal era accelerated by the COVID-19 pandemic and introduced LG Electronics’ innovative products.

In particular, President Park presented a vision to maximize three values?‘safety,’ ‘convenience,’ and ‘fun’?at home to provide customers with a ‘good life.’

He emphasized, "Facing COVID-19, we are in a situation where we must recognize the new potential of home and adapt to changes," adding, "As a Lifestyle Innovator leading innovation, we will continuously create changes for customers’ safe, convenient, and enjoyable ‘good life.’"

First, President Park introduced LG Electronics’ steam appliances such as the Styler, dryer, and dishwasher for a healthier life that customers can feel more secure about. These products apply LG Electronics’ differentiated ‘True Steam’ technology. True Steam, produced by boiling water at 100 degrees Celsius, is effective for sterilization and deodorization.

Next, the LG OLED TV, which emits its own light to realize precise blacks and delicate expression, was introduced. Features such as ‘Dolby Vision IQ,’ which provides optimal images according to ambient brightness and content genre, and ‘Filmmaker Mode,’ which preserves the director’s intended colors and atmosphere, add fun by enabling a more immersive viewing experience.

Additionally, the 48-inch OLED TV released this year boasts next-level picture quality and excellent response speed, making it suitable as a gaming TV where immersion is important, according to the company.

The LG ThinQ app has been continuously evolving since its initial release in 2017, offering new customer experiences. Since last year, it has supported Proactive Customer Care, which manages home appliances in optimal condition. This service analyzes the operating status of products based on artificial intelligence technology and detects potential malfunctions in advance to notify users.

LG CLOi robots provide contactless services in restaurants and hospitals. To target the commercial market, LG Electronics officially launched the CLOi ServeBot in July. President Park said, "Robots will be an efficient alternative to replace human interactions," adding, "LG Electronics’ robots will operate based on the LG CLOi platform compatible with the open-source Robot Operating System (ROS2)."

LG Electronics expects that the LG CLOi platform, equipped with core technologies such as autonomous driving and robot intelligence, will expand the robot ecosystem, shorten product development periods, and become a driving force for the growth of the robot business.

Furthermore, LG Electronics is developing technology to remotely manage health. It is expected to fundamentally change how customers manage their health through digital transformation.

Regarding this, President Park stated, "Through artificial intelligence, customers will be able to monitor their health status more easily and accurately 24 hours a day," and "We recently successfully conducted a project managing chronic patients’ conditions in collaboration with Seoul National University Hospital."

LG Electronics held a press conference under the theme "Life’s Good from Home" at IFA 2020, which opened on the 3rd local time in Berlin, Germany.
A real-time connection was made between LG ThinQ Home in Pangyo New Town, Gyeonggi Province, and the local site in Germany.

◆ LG ThinQ Home Unveiled in Pangyo New Town, Gyeonggi Province = Following President Park, Kim Kyung-ho, Vice President in charge of European Business at LG Electronics’ BS Business Division, took the stage.

Vice President Kim introduced LG ThinQ Home, where the latest home appliances and IT technologies harmonize to enable customers to enjoy a safer and more convenient life.

ThinQ Home is an actual space established by LG Electronics in Pangyo New Town, Gyeonggi Province. According to the company, it fully embodies the theme of IFA 2020, ‘Life’s Good from Home.’ It implements a smart home integrated solution that intelligently manages major devices inside the home, including LG Electronics’ differentiated energy solutions.

During the event, a session connecting the local site in Germany and ThinQ Home in real time was also held. President Park Il-pyung, who was at ThinQ Home, personally introduced the ‘LG ThinQ Home Concierge,’ a smart mirror installed to easily manage the home.

Customers can use the LG ThinQ Home Concierge to check and control the operating status of appliances at a glance. The energy panel function helps customers monitor the entire home’s energy consumption and use energy efficiently. It is also connected to the electric vehicle charging station installed in the parking lot, allowing users to remotely start or stop charging and check the vehicle’s charging status.

President Park said, "The ThinQ app and ThinQ Home play important roles as platforms," adding, "Through this LG ThinQ platform, we will lead change by creating new services, solutions, and business models."

At IFA 2020, LG Electronics introduced the latest home appliances and IT technologies in Germany by showcasing LG ThinQ Home instead of an offline exhibition.

In addition, to present a new customer experience in an Ontact (online contact) manner, LG Electronics produced various contents reflecting the vision of accelerating innovation in daily life, such as a video of singer Henry touring LG ThinQ Home as if housewarming and a drama-style video depicting family life with LG ThinQ Home as the background, which were released on LG Electronics’ global YouTube channel.

Moreover, LG Electronics operates a 3D virtual exhibition hall (http://Exhibiton.LG.com) where anyone can access via PC or mobile to vividly experience LG Electronics’ innovative products and services.

This content was produced with the assistance of AI translation services.