Lotte Super's Efforts to Expand Sales Channels for Agricultural and Specialty Products Farms in Gyeongsangbuk-do

3-Day Business Agreement to Expand Sales of Agricultural and Specialty Products in Gyeongbuk

On the 3rd, at the Gyeongbuk Provincial Government Office, Lee Cheol-woo, Governor of Gyeongbuk Province (left), and Nam Chang-hee, CEO of Lotte Super, signed a business agreement to expand the market for local agricultural and specialty products and took a commemorative photo.

[Asia Economy Reporter Cha Min-young] On the 3rd, Lotte Super signed a business agreement with Gyeongsangbuk-do to expand the sales of agricultural and specialty products from Gyeongbuk.

The signing ceremony was attended by Lee Cheol-woo, Governor of Gyeongsangbuk-do, and Nam Chang-hee, CEO of Lotte Super, to discuss mutual cooperation plans. This business agreement was established to promote the sales of agricultural and specialty products to help farmers who are struggling due to the prolonged COVID-19 pandemic and damage caused by the extended rainy season, as well as to revitalize online sales of local agricultural and specialty products in line with the growing trend of non-face-to-face consumption culture.

Lee Cheol-woo, Governor of Gyeongbuk, said, “We must turn the changes in agriculture brought about by COVID-19 into an opportunity,” and added, “Through the business agreement with Lotte Super, I hope this will be a turning point that breathes new life into the agricultural distribution ecosystem where producers sell at fair prices and consumers buy at lower prices.”

Nam Chang-hee, CEO of Lotte Super, said, “This business agreement will be an opportunity to sell more high-quality Gyeongbuk agricultural and specialty products to consumers who use Lotte Super,” and added, “I hope it becomes a spark of hope for farmers who are struggling due to poor agricultural product sales caused by the prolonged COVID-19 pandemic.”

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