Infraware's Mobile RPG Idle Princess Surpasses 400,000 Pre-Registrations

First TV Commercial Featuring IOI Alum Actress Kim So-hye Released
Pre-Reservation Surpasses 400,000; Commemorative Event Underway... Official Launch Scheduled for Mid-September

[Asia Economy Reporter Jang Hyowon] Infraware announced on the 3rd that its mobile game "Idle Princess" surpassed 400,000 pre-registrations in South Korea in just over a week.

INV Games' Beautiful Girl Idle RPG 'Idle Princess'

Idle Princess is a bishoujo idle RPG (role-playing game) published by Infraware and developed by its subsidiary I&V Games. After its early release in Taiwan last June, it attracted attention by ranking 2nd on Taiwan's Google Play and App Store game charts and generating daily sales of 100 million KRW on the first day. It is I&V Games' most anticipated title of the year and is scheduled for official release in South Korea in mid-September.

The domestic pre-registration for Idle Princess, which began on the 26th of last month, attracted 300,000 users within five days of the official website opening and exceeded 400,000 within a week. Pre-registration is simultaneously ongoing through the official Idle Princess website, Google Play Store, Apple App Store, One Store, and KakaoTalk's in-game pre-registration.

To commemorate surpassing 400,000 pre-registrations, Infraware is holding a pre-registration verification event and will award VIP packages and other prizes through a lottery. Additionally, a TV commercial verification shot event is also underway.

On the same day, the first commercial film (CF) featuring Kim So-hye, an actress and former member of the group I.O.I, who is the official promotional model for Idle Princess, was released. The series consists of three episodes and several 5-second videos based on the concept of "a daughter and spirits raised in another world." The videos can be viewed on CJ E&M, MBC Every1, YouTube ads, and the official Idle Princess YouTube channel. Kim So-hye's OST will also be released on the game’s launch day.

Lee Haeseok, CEO of I&V Games, said, "We are providing many benefits to users participating in pre-registration, such as additional items to celebrate surpassing 100,000, 300,000, and 400,000 pre-registrations. As this is a highly anticipated title that received great responses since the CBT (closed beta test) phase, we will deliver a high-quality service so that many users can enjoy the game even more."

Meanwhile, Infraware's largest shareholder is IA Networks. After acquiring Infraware, the IA Group is expanding its collaboration tool platform business based on the office software Polaris Office. In the second half of this year, it plans to focus on expanding its mobile game business by releasing the new game Idle Princess domestically.

This content was produced with the assistance of AI translation services.