Seven Eleven Offers Special Sale on 'Hail-Damaged Apples'

Support for Hail-Damaged Farms in Gyeongnam Region
No Issues with Quality Such as Taste and Size
40% Cheaper Compared to Market Price

Seven Eleven will start selling 'hail-damaged apples' to help farms in the Gyeongnam region struggling due to hail damage.

[Asia Economy Reporter Seungjin Lee] Seven Eleven has stepped up to help local farms struggling with hail damage.

Seven Eleven launched "Hail-Damaged Apples" and expanded sales channels to support fruit farms in the Gyeongnam region that suffered crop damage due to sudden hail in June.

The "Hail-Damaged Apples" released by Seven Eleven are also known as dimples or misshapen apples. Although they have minor surface blemishes caused by hail damage, there is no problem with their taste or size quality.

Only apples with a high sugar content of 14 brix or more were carefully selected. These are freshly harvested apples from high-altitude areas in Gyeongnam, characterized by high sweetness and firm flesh. The selling price is 4,900 KRW for 2 kg, about 40% cheaper than the general market price.

As part of the local farm support project, Seven Eleven has been holding a monthly "Local Agricultural Products Special Exhibition" through its mobile application (Seven App) since April, actively introducing excellent local agricultural products to consumers.

Meanwhile, due to the impact of the novel coronavirus infection (COVID-19), convenience store fruits that can be easily enjoyed in residential commercial areas have recently gained popularity. From the 17th to the 31st of last month, fruit sales in residential commercial areas increased by 13.3% compared to the same period last year. In particular, large-volume fruits in bags or bundles rose by 18.4% year-on-year, driving sales.

Kang Ji-yeon, MD (Merchandiser) in charge of fresh food at Seven Eleven, said, "Many fruit farms in the Gyeongnam region fell into difficulties due to sudden hail damage during the challenging times of COVID-19. Through this convenience store launch, we were able to help the affected farms and provide consumers with high-quality products at affordable prices."

This content was produced with the assistance of AI translation services.