GS25 Launches 'Chamchi Mayo Deumpuk Burger'

[Asia Economy Reporter Seungjin Lee] GS Retail's convenience store GS25 launched the "Tuna Mayo Dumppok Burger," which uses tuna mayo as the main ingredient, on the 2nd.

Tuna mayo is one of the popular convenience store foods. According to GS25's analysis of sales data over the past three years (2018 to August 2020), tuna mayo-based products such as the ▲3-layer Tuna Salad Sandwich ▲Tuna Mayo Rice Ball ▲Tuna Mayo Kimbap ranked within the top 1 to 3 cumulative sales in their respective categories each year.

Accordingly, GS25 introduced the Tuna Mayo Dumppok Burger, utilizing the popular tuna mayo. The burger is designed with a concept of topping a generous amount of tuna mayo salad?a mixture of tuna, mayonnaise, and onions?on a hamburger composed of bulgogi patty, smoked ham, and lettuce. The price is 2,500 won.

Starting with this Tuna Mayo Dumppok Burger, GS25 plans to continuously introduce various foods that reinterpret popular ingredients in new ways or apply them to products in different categories.

Lee Ji-young, GS Retail's hamburger MD, said, “We introduced the Tuna Mayo Dumppok Burger by applying a switch concept that uses familiar ingredients in new ways or applies popular menu items to different product categories.” She added, “We continue innovative attempts to offer products that provide food beyond customer expectations and new experiences.”

This content was produced with the assistance of AI translation services.