Shinhan Bank Launches Digital Sales Department and AI Integration Center to "Accelerate Digital Innovation"

Promoting Transformation into a Digital Company through Don Quixote-style Paradigm Shift
Discovering Innovative Business Models via Newly Established Digital Sales Department and AI Integration Center

At the opening ceremony held on the 1st at Shinhan Bank Digital Sales Department located on Sejong-daero, Jung-gu, Seoul, Park Woo-hyuk, Executive Vice President of the Digital Personal Division (second from the right in the back row), Lee Myung-gu, Executive Vice President of the Digital Group (third from the right in the back row), Digital Sales Department staff (front row), and Shinhan Bank officials are taking a commemorative photo.

[Asia Economy Reporter Kangwook Cho] Shinhan Bank announced on the 2nd that it will launch a digital sales department without counters, which will innovate the sales method through digital sales, and an AI Integrated Center (AICC) that will lead the bank's transformation centered on artificial intelligence (AI).

The launch of the Digital Sales Department and AICC reflects the will of President Ok-dong Jin, who stated that "the accelerated digital-centered changes in the financial industry will be an opportunity to prepare for the future Shinhan Bank." Shinhan Bank plans to promote digital transformation (DT) that innovates the way the bank works, not just digital support and supplementation for sales and work methods.

The Digital Sales Department is the financial industry's first counterless digital branch that provides face-to-face consultation-level financial services to customers who do not visit branches. Dedicated staff of the Digital Sales Department provide customized financial consulting to about 16,000 "digital customers" who have not visited a branch in the past two years.

To communicate with digital customers, a dedicated page called "My Care" will be newly established in the mobile application "SOL." Through this page, customers can easily consult with dedicated staff while viewing ▲ customized care messages for each customer ▲ useful financial content ▲ individually recommended products ▲ important financial schedules at a glance. Shinhan Bank plans to expand channels that provide practical financial solutions to digital customers, starting with the My Care page.

The AICC was newly established to consolidate Shinhan Bank's AI-related capabilities and redesign all bank operations from an AI perspective. Its goal is to quickly apply AI to actual field operations rather than research and development. To secure strong execution power, the AI-dedicated team has been expanded from about 10 members to about 50 by recruiting employees with rich field experience and creative business mindsets. Going forward, the bank plans to promote rapid AI innovative financial services by organically combining business data-based project discovery with AI and IT infrastructure capabilities.

In addition, through Shinhan Financial Group's "Digital Guardian" system, President Ok-dong Jin, who serves as the AI guardian, will oversee the AI-dedicated organization to build an AI ecosystem from the perspective of One Shinhan. Collaborating with leading IT companies and fintech firms, the bank will discover innovative business models and perform AI-based DT across all banking operations while spreading related know-how to all group affiliates, thereby upgrading the AI level of the entire group.

A Shinhan Bank official said, "Through the two newly established digital specialized organizations, we will introduce new financial services that customers can feel," and added, "We will continue to provide new value to customers through ongoing digital innovation."

This content was produced with the assistance of AI translation services.