"Supporting Underprivileged Children" LG HelloVision and Green Umbrella Child Fund Join Hands

[Asia Economy Reporter Koo Chae-eun] LG HelloVision and the Green Umbrella Children’s Foundation have joined hands to become a reliable umbrella for children from vulnerable groups in local communities.

On the 2nd, LG HelloVision signed a memorandum of understanding (MOU) with the Green Umbrella Children’s Foundation, the largest child welfare organization in Korea, to support children from marginalized groups in local areas. As their first joint project, they will urgently provide supplies necessary for preventing COVID-19 to local child welfare facilities. Both parties agreed to collaborate in various areas including ▲establishing social contribution programs based on media business ▲implementing timely support projects ▲highlighting issues related to marginalized children and promoting related campaigns.

LG HelloVision will provide infrastructure for social contribution activities based on its broadcasting business and participate in company-level donation activities. The Green Umbrella Children’s Foundation will manage sponsorship projects and connect donation sources with those in need. This agreement is significant as it lays the foundation for multidimensional social contribution activities for children from vulnerable groups in local communities. Considering the spread of COVID-19, both parties decided to donate a total of 10,000 disposable masks and facial recognition fever scanners to 20 local children’s centers and orphanages within the region. Starting with this support, they plan to expand cooperation into social contribution campaigns based on their industry, such as experiential media education. They expect this to shed light on the difficulties faced by children in the region and link these to community-level support, thereby contributing to the cultivation of a donation culture.

Song Goo-young, CEO of LG HelloVision, said, “Supporting children who will be responsible for the future of the region is our duty as a local business operator. We will contribute to improving the welfare of vulnerable groups through continuous and sincere social contribution activities and participate in efforts to coexist with the local community.”

This content was produced with the assistance of AI translation services.