Dongyang Launches 'Last Spurt' 2020 Goal Achievement Campaign

Employees of Dongyang are conducting a video conference.
[Photo by Eugene Group]

[Asia Economy Reporter Kim Jonghwa]Dongyang, an affiliate of Eugene Group, announced on the 1st that it will conduct a company-wide campaign to achieve its targets.

Under the slogan "2020 Goal Achievement Last Spurt," this campaign is planned with the vision of achieving the annual operating profit target through company-wide efforts during the remaining three months from September to November.

On the 1st, Dongyang held a kickoff ceremony for the campaign attended by about 60 executives and employees, including CEO Jeong Jin-hak. Due to the escalation of social distancing to level 2.5 amid the spread of COVID-19, the planned face-to-face kickoff ceremony was replaced with an untact (non-face-to-face) kickoff via online video conference. The ceremony proceeded in the order of △ explanation of the campaign purpose and operation plan △ presentation of promotion strategies and commitments by each division of Construction Materials/Construction Plant △ communication with the CEO, with appropriate numbers of participants dispersed in meeting rooms at headquarters and each business site via video conference.

CEO Jeong Jin-hak stated, "This goal achievement campaign will serve as an opportunity to improve the overall level of sales and management as well as achieving sales and operating profit targets. Although the management environment will be challenging due to the COVID-19 crisis, just as we have achieved significant results despite difficulties so far, the remaining 90 days will be a meaningful time to be recognized for our potential and resilience both internally and externally."

Meanwhile, Dongyang carried out an organizational restructuring last year to maximize synergy between business divisions and has actively strengthened its competitiveness. As a result of aggressively enhancing its order-winning capabilities, it succeeded in turning a profit through profitability improvement, achieving sales of 148.3 billion KRW (a 3.4% increase compared to the same period last year) and operating profit of 5 billion KRW in the second quarter of this year.

This content was produced with the assistance of AI translation services.