Lotte ON Hosts Special Furniture Sale Through 'Live Broadcast'

[Asia Economy Reporter Seungjin Lee] Lotte On will collaborate with furniture brands to conduct live broadcasts on the upcoming September 1st and 3rd.

On the 1st, a live broadcast will be held at the Seongnam showroom in collaboration with Lady Gagu. This live broadcast will feature products composed of four representative models (Spade, Destra, La Belle, Almang), selling items such as single recliner sofas, leather beds, and wooden dining tables.

As a special broadcast offer, the Spade 'single electric recliner (Italian natural cowhide leather),' which has gained popularity with a 145% increase compared to last year over the past three months, will be sold at 650,000 KRW, 150,000 KRW cheaper than the lowest online price.

Additionally, four special benefits are prepared during the live broadcast. All prepared products are offered at the lowest prices both online and offline, and customers who purchase over 300,000 KRW, 500,000 KRW, or 700,000 KRW will receive department store gift certificates worth 20,000 KRW, 30,000 KRW, and 50,000 KRW respectively, limited to 50,000 KRW maximum. Also, with a 10% coupon and purchases over 100,000 KRW using KB or BC cards, customers can receive up to 100,000 KRW discount through a 7% billing discount from the card companies. Furthermore, all purchased products are eligible for 100% free shipping and free returns.

On the 3rd, a live broadcast will be held in collaboration with the mattress specialist brand 'Slow.' Slow has seen a 22% sales increase compared to last year over the past three months and is a product popularized by famous comedians. The broadcast will offer special prices available only during the event.

During the broadcast, 10 customers who purchase products will be selected by lottery to receive 10,000 KRW Lotte Department Store gift certificates, and various events will be held, including instant lotteries for customers who leave stories in the chat, awarding Basic and Maximum SS toppers.

Shin Juhun, Head of Home Living Cell (Product Planner) at Lotte e-Commerce, said, “As non-face-to-face consumption trends have taken hold due to COVID-19, furniture product consumption, which was mainly offline, is also moving online. We have prepared high-quality furniture products at reasonable prices and special promotions available only during the live broadcast period, so we hope customers look forward to it.”

This content was produced with the assistance of AI translation services.