Hera Launches New Colors of 'Sensual Powder Matte'

[Asia Economy Reporter Yujin Cho] Amorepacific's luxury beauty brand Hera announced on the 27th the launch of new shades of 'Sensual Powder Matte,' which lightly envelops the lips with soft and rich color and texture.

The liquid tint Hera Sensual Powder Matte was released last year as a limited edition Pampas color and sold out completely. Based on cumulative sales in the first half of the year, it ranked first in sales within the Hera lip makeup category.

This new product is newly composed of five colors (Seoul Days, Deja Vu, Closer, Trench Coat, Rosy Suede) that express both calmness and brightness suitable for the city, in addition to the existing Pampas color. The package is also attractive, allowing you to feel the soft texture unique to Powder Matte along with stylish colors.

Containing shea butter and pomegranate extract, it applies smoothly without emphasizing dead skin and creates a smudge lip effect with natural blurring at the lip edges. In addition, the primer ingredients fill the curves of the lips, providing a powder-like matte finish.

The product is available on the Amorepacific online mall, and from the 1st of next month, it will also be available at Hera stores in department stores and duty-free shops nationwide, Amore counselors, Aritaum and other offline stores, as well as various online channels.

This content was produced with the assistance of AI translation services.