Gwangju Bank Launches 'Visible ARS' Service

[Asia Economy Honam Reporting Headquarters Reporter Park Seon-gang] Gwangju Bank (President Song Jong-wook) announced on the 26th that it will implement the ‘Visible ARS’ service for customer center, KJ Card help center, Gwangju Metropolitan City treasury, and branch telephone consultations.

Gwangju Bank’s ‘Visible ARS’ service (developed by BridgeTec Co., Ltd.) departs from the existing ‘voice ARS’ consultation method, which required customers to listen to voice prompts until the end and press keys according to the instructions. Instead, users can directly view the mobile screen and select the necessary services, which is expected to reduce waiting times and provide more convenient consultations. It is also anticipated to offer high-quality financial services to vulnerable groups such as the hearing impaired.

If the ‘T Telephone’ or ‘Callgate’ app is installed on the mobile phone, the ‘Visible ARS’ service will run automatically. If the app is not installed, a URL for installing the dedicated app will be sent via text message during the ARS consultation.

Gwangju Bank has linked over 50 types of mobile web banking services to the ‘Visible ARS’ service, enabling consultations and transactions that were not supported by the existing ‘voice ARS’ service.

Even without consulting with an agent or visiting a branch, users can handle necessary tasks immediately while viewing the screen during the use of the ‘Visible ARS’ service.

Jung Chan-am, Head of Digital Finance Division at Gwangju Bank, said, “As the use of non-face-to-face channels expands, we are focusing on digitalizing customer consultation channels for the convenience of our customers. We will actively promote digital finance by building a customer-friendly financial platform in the future.”

This content was produced with the assistance of AI translation services.