HiteJinro Finds Successful Youth Startup Support Model... Bbanggre Monthly Sales Reach 15 Million Won

'Ppanggre' 100 Days Since Opening... Monthly Sales of 15 Million Won Stabilize Management
Additional Business Plans Amid Flood of Project Proposals from Various Local Governments

[Asia Economy Reporter Lee Seon-ae] HiteJinro supports the dreams and hopes of more young people.

HiteJinro announced on the 26th that its bakery cafe ‘Bbanggre,’ planned to establish a foundation for youth independence, has reached its 100th day.

‘Bbanggre’ is HiteJinro’s first project planned in collaboration with public institutions to help low-income youth achieve independence and realize their dreams. The project aims to provide baking and barista skills training to low-income youth in the Changwon area and create a foundation for independence by having them operate the cafe directly for a certain period.

Since its opening in May, ‘Bbanggre’ has entered a phase of stable management by achieving monthly sales of over 15 million KRW.

Patissier Gu Ye-won, who works at ‘Bbanggre,’ said, “I gained a lot of confidence not only through baking skills but also by directly operating the cafe with systematic education and practice,” adding, “I will work harder during the remaining period to pass on know-how to the next generation.”

To commemorate the 100th day since the opening of ‘Bbanggre,’ HiteJinro is holding various events for four days from the 24th, including SNS hashtag campaigns, customer appreciation sharing events, invitations to local senior citizens, and cooking classes.

Based on the successful youth independence of the first ‘Bbanggre’ store in Changwon, Gyeongnam, HiteJinro plans to strengthen ‘Bbanggre’ as a youth startup support model. Since the opening of ‘Bbanggre,’ many local governments have been eager to propose second stores, and HiteJinro is planning projects that can coexist with various local governments.

President Kim In-gyu stated, “HiteJinro plans to regularize projects like ‘Bbanggre’ to change the paradigm of youth startup support,” and added, “We will practice the corporate management value of sincere social contribution and fulfill our role and responsibility as a liquor company with a 100-year history.”

Meanwhile, in November last year, HiteJinro signed a business agreement to support startup jobs for youth independence in Changwon City with Korea South-East Power and the Changwon Regional Self-Sufficiency Center under Changwon City. Accordingly, HiteJinro has provided the ‘Bbanggre’ space rent-free for 10 years and supported vehicles necessary for purchasing ingredients and transporting bread.

This content was produced with the assistance of AI translation services.