Homeplus Launches Paprika Tomato

New Domestic Variety Popular for High Sugar Content, Attractive Color and Texture
Yellow Variety Recognized for Excellence, Awarded 'All-America Selections (AAS)'

Homeplus announced on the 26th that it will be the first large-scale supermarket to introduce 'Paprika Tomato.' Resembling paprika in color and shape, 'Paprika Tomato' is popular among consumers for its high sweetness and rich texture. 'Paprika Tomato' (1kg) is sold at 12,990 KRW at Homeplus stores nationwide and online mall. Models are posing at the Paprika Tomato event.

[Asia Economy Reporter Lim Hye-sun] Homeplus announced on the 26th that it will launch 'Paprika Tomato.'

The domestically grown new tomato variety, 'Paprika Tomato' (Apple Red, Apple Orange, Apple Yellow varieties), is named 'Paprika Tomato' due to its vivid red, orange, and yellow colors and shape resembling paprika. Developed by Ghana Seed Company in 2017, this fruit has steadily increased in consumption due to its unique taste and color, and its production volume this year is expected to increase by about 150% compared to the previous year.

In particular, the 'Yellow Paprika Tomato' won the 'All-America Selections' (AAS) award from the Southern Seed Association of the United States in March this year, demonstrating the potential of this 'Hallyu fruit.' The 'Paprika Tomato' (1kg) is sold at 12,990 KRW at Homeplus stores nationwide and online malls. Homeplus plans to continue various discount events this year to support the growth of farms developing new varieties.

Paprika Tomato boasts the high nutrition and low calories characteristic of tomatoes, one of the 'world's top 10 superfoods,' along with a rich texture, and has an average sugar content of over 8 Brix, higher than that of regular cherry tomatoes (average 7 Brix). Its soft skin makes it easy for young children to enjoy, and it retains almost no nutritional loss even when heated. Additionally, it contains glutamic acid, which provides umami flavor, making it excellent as a cooking ingredient.

This content was produced with the assistance of AI translation services.