LG OLED TV Captivates Overseas Soccer Fans with Outdoor Advertising

Screen Installation in Vilnius, Lithuania
Introducing Strengths of Products Linked to Sports Events

Soccer fans are gathered in a square located in the center of Vilnius, the capital of Lithuania, watching a soccer match on a large LG Electronics screen.

[Asia Economy Reporter Dongwoo Lee] LG Electronics has captured the attention of overseas soccer fans with LG OLED TV outdoor advertisements in Europe.

On the 26th, LG Electronics announced that it recently conducted an outdoor advertisement for LG OLED TV on a large screen measuring 9 meters wide and 4.5 meters high, installed in the square of the Europa Business Center located in the center of Vilnius, the capital city of Lithuania.

The large screen was prepared for soccer fans who could not visit the stadiums directly due to the novel coronavirus disease (COVID-19). Through the screen, fans could watch the games with a more immersive experience while maintaining social distancing. Last weekend, the finals of the Europa League and the Champions League, major sports events hosted by the Union of European Football Associations (UEFA), were broadcast live.

LG Electronics introduced the advantages of LG OLED TV to overseas soccer fans under the slogan "Best TV for watching sports." The advertisement video, filled with vivid scenes including soccer match highlights, attracted great attention.

Since this year, LG Electronics has been focusing on introducing the special features of LG OLED TV, represented by the ‘4S’ (Sharp, Smooth, Speedy, Slim), to customers. This means sharp image quality created by precise blacks (Sharp), smooth and vivid screen expression of dynamic movements (Smooth), fast response speed and gaming compatibility features that maximize immersion (Speedy), and designs leading customer lifestyles such as Wallpaper, Gallery, and Rollable (Slim).

Positive reviews from influential overseas media about LG OLED TV continue.

Recently, the UK technology magazine Wired said, "If you want the best possible picture quality, you should look for an OLED TV," adding, "It is also an advantage that it functions perfectly like a gaming monitor."

Another UK IT media outlet, TechAdvisor, praised, "AI-based sound and image processing technology places this product in the Premier League in terms of performance."

This content was produced with the assistance of AI translation services.