Korea Yakult Partners with Wadiz for Platform Business Collaboration

From the left, Hwang Gyu-hwan, Head of Digital CM Team at Korea Yakult; Shin Seung-ho, Head of Digital Marketing Division at Korea Yakult; Kim Byung-jin, CEO of Korea Yakult; Choi Dong-chul, CEO of Wadiz Platform; Ji Hyun-jung, Head of Funding Planning Team at Wadiz Platform; and Yoo Cho-eum, Funding Planning Team Professional at Wadiz Platform are taking a commemorative photo after signing the MOU.

[Asia Economy Reporter Choi Sae-hye] Korea Yakult and ‘Wadiz’ announced on the 24th that they have signed a strategic business agreement (MOU) regarding startup growth support and joint marketing utilizing the platform.

On the 12th, the two companies held a partnership agreement ceremony at Korea Yakult headquarters, attended by Kim Byung-jin, CEO of Korea Yakult, and Choi Dong-cheol, CEO of the Wadiz platform, along with other officials.

This is the first time since its founding that Korea Yakult has partnered with another company’s platform. As the importance of the online market is increasingly emphasized, the company is actively engaging in cross-industry exchanges to enhance the competitiveness of its own platform.

In particular, through collaboration with Wadiz, whose main users are Millennials and Generation Z, Korea Yakult expects to increase awareness of its online mall ‘HiFresh’ and attract younger customers. Internal opinions that win-win cooperation with startup companies leads to mutual growth also played a significant role.

Through this MOU, Korea Yakult will utilize the Wadiz platform as an untact marketing tool. Before launching new products, it will conduct sales demand forecasting and initial response surveys through the funding process. Products on Wadiz that fit the fresh and health concept will be sold directly on HiFresh to promote product category expansion.

Kim Byung-jin, CEO of Korea Yakult, said, “Korea Yakult has reached a turning point in expanding its online business by meeting ‘Wadiz,’ the country’s leading crowdfunding platform,” and added, “We will fulfill our role as a growth bridge that opens distribution channels for startup venture companies and create various synergy effects.”

This content was produced with the assistance of AI translation services.