SPC Group Supports Children at Risk of Food Insecurity Using Happy Point

Support of Happy Points Worth 40 Million Won for Children at Risk of Food Insecurity in Chungbuk Region

[Asia Economy Reporter Lee Seon-ae] SPC Group announced on the 21st that it has supported 40 million Happy Point points to children at risk of food insecurity.

SPC Group, together with the Green Umbrella Children’s Foundation, delivered Happy Point accumulation cards to 310 children from low-income families and 30 child welfare facilities in the Chungbuk region. Through this support, children who are unable to receive meal support due to school delays caused by the novel coronavirus infection (COVID-19) will be able to use Happy Points like cash at over 6,300 SPC Group stores nationwide, including Paris Baguette, Baskin Robbins, Dunkin Donuts, Pascucci, and Bizeun.

The ‘Happy Point Support Project’ has been conducted every vacation season since the summer of 2017 in collaboration with the Green Umbrella Children’s Foundation, providing approximately 360 million KRW worth of Happy Points to a total of about 7,900 children.

Hong Chang-pyo, Vice Chairman of the Green Umbrella Children’s Foundation, said, “The Happy Point card can be used at various SPC Group stores nationwide, which is a great help to the children,” and added, “We hope that children who cannot receive meal assistance due to school delays will overcome these difficult times.”

In addition, SPC Group also donated 20 million KRW in sponsorship funds for the ‘SPC Happy Share Campaign’ for children in vulnerable housing conditions. The ‘SPC Happy Share Campaign’ is a program where customers participate by posting stories on the Happy Point application (Happy App), leaving supportive comments, and sharing on social networking services (SNS), and SPC Group raises and donates funds accordingly. The donated funds are used for improving the housing environment and securing new homes for children in vulnerable housing situations.

An SPC Group official stated, “We are strengthening social contribution campaigns through the Happy Point app, a membership service operated by ‘SPC Cloud,’ a marketing platform affiliate of SPC Group,” and added, “We will continue to carry out various social contributions with the philosophy that sharing is the mission of a company.”

This content was produced with the assistance of AI translation services.