"Pre-order for Galaxy Note20 Like Buying a Hamburger" Pre-Launch D-1... Mobile Carriers' Competition Intensifies

On the 13th, customers are receiving the Galaxy Note20 at the 'Galaxy Note20 5G Drive-Thru Event' hosted by SK Telecom in the outdoor parking lot of Bitplex in Seongdong-gu, Seoul. Photo by Mun Ho-nam munonam@

[Asia Economy Reporter Seulgina Jo] The pre-opening of the Galaxy Note 20, regarded as a major release in the smartphone market for the second half of the year, is just one day away.

SK Telecom, KT, and LG Uplus, the three major mobile carriers, held launch events on the 13th, one day before the pre-opening, to kick off their customer acquisition battles. The official release date is the 21st.

At SK Telecom's "Galaxy Note 20 5G Drive-Thru Event" held at the outdoor parking lot of Bitplex in Wangsimni, Seoul, about 20 participants who took T map taxis received their pre-ordered devices as if purchasing a McDonald's hamburger. They also enjoyed performances by trot singers Song Gain and Nataejoo inside their cars.

Han Myung-jin, head of SK Telecom's MNO Marketing Group, said, "We prepared an event where Galaxy Note 20 reservation customers can safely receive their products through a drive-thru and enjoy performances. We hope this event will be a small comfort to all citizens, including those working hard to overcome COVID-19."

Since the T Direct Shop pre-orders began on the 7th, men in their 30s and 40s accounted for 40% of the total, leading the sales of the Galaxy Note 20. The proportion of women in their 30s also reached 15%.

Singer Song Ga-in is performing at the 'Galaxy Note20 5G Drive-Thru Event' hosted by SK Telecom on the 13th at the outdoor parking lot of Beatplex in Seongdong-gu, Seoul. Photo by Moon Ho-nam munonam@

On the same day, LG Uplus also held a launch event called "PINK ME UP!" at its Jonggak direct store, emphasizing the Galaxy Note 20 exclusive color "Mystic Pink." Customers who shared photos matching Mystic Pink and received the most recommendations were invited, and 10 customers were gifted one Galaxy Note 20 Pink model each. The first person to open the device was Lee Hyunjin, who received over 1,500 "likes."

KT plans to hold a non-face-to-face (untact) live talk show at 8 p.m. on the same day to commemorate the Galaxy Note 20 launch. This online launch event is the second, following the Galaxy S20 series launch in February. Comedian-turned-BJ "Choi Gun" and BJ "Yuseoni" will host the show, and comedian Park Myungsoo, who recently participated in KT's "Heartfelt" campaign, will appear as a guest. All viewers will have a chance to win prizes such as the Galaxy Note 20 Mystic Red and Netflix goods through a lottery.

According to KT, half of the general model pre-orders at the KT shop chose the KT exclusive color "Mystic Red," showing high preference. Also, 3 to 4 out of 10 customers reserved the Galaxy Note 20 through the "1-minute order" system.

On the morning of the 13th, LG Uplus invited 10 customers who participated in the 'PINK ME UP!' event to the Jonggak Direct Store in Jongno-gu, Seoul, for a pre-launch event of the Samsung Electronics Galaxy Note20 Mystic Pink model.

Meanwhile, Samsung Electronics will conduct pre-sales of the premium tablets "Galaxy Tab S7" and "Galaxy Tab S7+" from the 18th to the 22nd, following the Galaxy Note 20.

The "Galaxy Tab S7" and "Galaxy Tab S7+" feature 11-inch and 12.4-inch displays respectively, offering natural handwriting experience with the S Pen and Samsung Notes, 120Hz refresh rate displays, the latest mobile processors, and 5G connectivity. They can also be used like desktop PCs by utilizing "Samsung DeX." The official domestic release is on September 3, with prices ranging from 899,800 to 1,349,700 KRW.

This content was produced with the assistance of AI translation services.