Laneige Hosts Immersive Digital Art Exhibition
Digital Interactive Experience Based on Direct Engagement Using Five Senses
[Asia Economy Reporter Yujin Cho] Premium moisturizing functional brand Laneige announced on the 13th that it will hold an immersive digital art exhibition 'Life Oasis' at S Factory in Seongsu-dong, Seoul, from the 14th to the 30th.
This exhibition is themed 'Oasis in the City,' inspired by the desert, and is designed as a space to reflect on life's thirst and recharge energy through 'water,' the source of life and an asset of the Laneige brand. It is a digital interactive art exhibition that can be felt and experienced through the five senses, characterized by responding to visitors' movements, allowing interaction with the artworks.
The exhibition consists of a total of eight spaces, ranging from spaces symbolizing escaping life's thirst and entering the world of water to spaces representing discovering an oasis and gaining healthy energy.
Visitors can experience creative exhibition spaces completed by their movements, such as 'Momentum,' where one feels as if pushing through a mysterious waterfall; 'Origin,' which offers the effect of being underwater along with various water sounds; 'Ultimate Power,' where visitors can feel the dynamism of water through giant waves; 'Luminous Water,' experiencing the vitality of water while walking on desert sand; and 'Fantasia,' which visualizes water with hundreds of lights. Additionally, various indoor and outdoor spaces for relaxation are also available.
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Admission is free through official ticketing platforms Melon Ticket and Naver Reservation. To prevent COVID-19, entry is limited to a restricted number of people after advance or on-site reservation. An event will be held where visitors who take photos at the exhibition and post them on social networking services (SNS) can have their photos printed instantly. Various first-come, first-served events will also be operated, including one-plus-one drink coupons linked with partner cafes in Seongsu-dong and Water Bank 3-piece kits.
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