Public Shopping, Over 400 Tons of Jeju Mini Pumpkin Sold

[Asia Economy Reporter Moon Hyewon] Public Shopping announced on the 13th that it has achieved sales of over 400 tons of 'Jeju Mini Chestnut Pumpkin' in the past two years.

The Jeju Mini Chestnut Pumpkin is a seasonal delicacy available only from late June to August each year. According to Public Shopping, it is popular because it has a higher sugar content than chestnuts, can be eaten with the skin, and is easy to store due to its small size. Jeju Nonghyup handled contract farming, purchasing, sorting, and direct delivery from the production site.

From the 14th of last month to the 9th of this month, Public Shopping sold about 40,000 sets, equivalent to 280 tons of mini chestnut pumpkins, through five live broadcasts. Including three sold-out sessions, all prepared quantities were sold.

This year, to expand sales channels, Public Shopping, Jeju Nonghyup, and the producers jointly devised a sales strategy ahead of the sales season. The responsible PD and show hosts visited Jeju production sites in advance, toured the farms, and met producers directly to vividly capture local stories. Additionally, producers appeared live on the broadcast to emphasize reliability, and Jeju producers were connected via dual live broadcast to deliver the product preparation process to consumers in real time.

They also prepared an entertaining video introducing the product. In a pre-produced video featuring the show hosts and producers, a 'Baterview' interview in the form of a skit conducted in the field was used to easily and enjoyably showcase the characteristics and cooking methods of the mini chestnut pumpkin.

Park Jeonghwan, head of Public Shopping's broadcast production office, said, "This achievement is meaningful as it was created through active cooperation with Jeju Nonghyup and the producers," and added, "Like the first 'Baterview' skit, we will continue to present various 'shopping entertainment' broadcasts that add fun to videos."

This content was produced with the assistance of AI translation services.