"Watch First on YouTube" Galleria Opens Pre-Order for Chuseok Gift Sets

Rapid Digital Marketing Deployment, Up to 50% Discount

[Asia Economy Reporter Lim Hye-sun] Galleria Department Store is launching YouTube marketing and starting pre-orders for Chuseok gift sets. The pre-order period will run from the 19th of this month to the 13th of next month.

During this period, Galleria will offer early discounts ranging from 5% up to 50% on selected Chuseok gift sets. The gift sets are available in various price ranges, from practical sets under 30,000 KRW to premium sets over 500,000 KRW.

Pre-order items include the Galleria Hanwoo PB brand Gangjin Maekwoo Euddeumho set, the Gourmet 494 PB domestic perilla oil set, as well as American Textbook wine sets, Yeonggwang dried yellow corvina sets, Songuihyanggo sets, and more than 200 gift sets sold at each branch.

In addition, targeting non-face-to-face consumption, Galleria has produced gift set introduction videos directly presented by buyers, which are released on its own YouTube channel, ‘Studio Galleria.’ In these contents, buyers appear personally to recommend products by category such as ▲wine sets ▲unique gift sets ▲Chuseok table setting sets ▲PB gift sets.

Galleria created QR codes linking to these videos and inserted them into guidebooks, allowing customers who encounter the guidebooks offline to access product information online, showcasing a new attempt. The content can be accessed via QR codes in guidebooks distributed to all Galleria stores on the 14th.

A YouTube comment event will be held. After watching the Chuseok gift set videos, subscribers who leave comments with their impressions will be entered into a draw to win gift sets worth about 50,000 KRW, such as melon mixed sets, given to a total of 10 winners. The event period is from the 14th to the 21st, and winners can be confirmed through pinned comments on the video on the 25th.

Meanwhile, the main sale of Chuseok gift sets will take place from the 14th to the 29th of next month.

This content was produced with the assistance of AI translation services.