Baek Jong-won. Photo by The Born Korea

Baek Jong-won. Photo by The Born Korea

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[Asia Economy Intern Reporter Kim Bong-ju] Entrepreneur and culinary researcher Baek Jong-won donated the entire fee he received as a model for a ramen commercial.


The Born Korea, where Baek Jong-won serves as CEO, announced on the 12th, "Baek Jong-won recently donated the entire fee from the ramen commercial shoot through the Hope Bridge National Disaster Relief Association."


Baek Jong-won decided to donate to help flood victims affected by the heavy rains.


Baek Jong-won's donation of advertising model fees has been ongoing.


Last year, Baek Jong-won donated all the proceeds from a soju commercial to low-income child patients.


In April, he and the members of "Delicious Rendezvous" donated the entire fee from a beer commercial to help overcome the COVID-19 pandemic. At that time, his wife, So Yu-jin, also donated 100 million won.


Additionally, in the currently airing show "Baekfather: Don't Stop Cooking," all sponsorship fees received during filming were used for donations to overcome COVID-19.



Baek Jong-won is currently appearing on SBS's "Baek Jong-won's Alley Restaurant," "Delicious Rendezvous," and MBC's "Baekfather: Don't Stop Cooking."


This content was produced with the assistance of AI translation services.

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