Hanwha Q CELLS Recognized as Germany's Top-Rated Luxury Brand
[Asia Economy Reporter Yoonju Hwang] Hanwha Q CELLS was selected as the number one company in the electrical industry sector at the ‘Highest Reputation Award’ hosted by the leading German economic magazine 'FOCUS MONEY' on the 1st of this month. This award is one of the most reputable online reputation-based brand awards in Germany, with previous recipients including Lufthansa, Germany’s largest airline in the aviation sector, and Best Western, a global multinational hotel chain, in the hotel sector.
This year’s award was determined by the German Institute for Management and Economic Research (IMWF), which analyzed 15.7 million online responses related to over 5,000 brands across 270 industries to select companies with outstanding reputations. Hanwha Q CELLS earned the highest score of 100 points in the electrical industry sector, surpassing major German electrical companies such as R. Stahl and Dehn und S?hne to claim first place.
Hanwha Q CELLS was recognized as the top company for providing high-quality products and solutions that satisfy the diverse demands of German consumers. Following its achievement of the number one market share in Germany in 2018, the company has established itself as a premium brand within the country.
In Germany, Hanwha Q CELLS supplies not only solar modules but also energy storage devices and energy management systems. Additionally, it is promoting power trading and solar leasing businesses that allow operators to install solar power facilities and use solar electricity without the burden of initial investment costs. The company is also expanding into direct electricity sales to general households.
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Meanwhile, based on its high-quality products, Hanwha Q CELLS is performing well not only in Germany but also in the major solar markets such as the United States. In 2019, Hanwha Q CELLS achieved the number one market share in both the U.S. residential solar module market and the commercial module market. Since 2013, Hanwha Q CELLS is the only solar module manufacturer to have simultaneously ranked first in both the U.S. residential and commercial markets.
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