[Click eStock] "JYP Entertainment Invests in Beyond Live... Will Lead K-pop Content Dominance"

Ebest Investment & Securities Report
COVID-19 Reshapes K-Pop Centered on Online
Favorable Position Secured through Beyond Live Equity Investment

[Asia Economy Reporter Minji Lee] Ebest Investment & Securities maintained a buy rating on JYP Entertainment on the 5th and raised the target price by 33% from the previous level to 40,000 KRW.

On the previous day, JYP Entertainment announced that it had confirmed a significant equity investment in Beyond Live, a K-pop content production and distribution company based in Japan. Although the exact shareholding ratio was not disclosed, it was revealed that they will collaborate with SM to develop a K-pop online concert platform and supply content.

Hyunyong Kim, a researcher at Ebest Investment & Securities, explained, “We believe there is also a possibility of additional investment from a third party with platform development capabilities besides the two companies,” adding, “This will secure a favorable position in the competition for leadership in K-pop content, which is being reorganized around online platforms due to COVID-19.”

[Image source=Yonhap News]

TWICE achieved high results with their 9th mini-album released in June, selling 560,000 copies. Their 6th Japanese single released in July also sold nearly 200,000 copies, and it is expected that they will release three additional albums by the end of the year. Meanwhile, the second-year rookie group ITZY has smoothly landed in the market and is expected to release a new song in August.

Researcher Hyunyong Kim diagnosed, “With the addition of the rookie girl group NiziU, three girl groups are maintaining quantitative indicators comparable to boy groups,” and noted, “Aggressive investment for K-pop monetization in Japan is an investment point with expected gradual results.”

This content was produced with the assistance of AI translation services.