CJ CheilJedang Accelerates Localization of Hetbahn Rice Bran Extract... 100% Application Starting October

[Asia Economy Reporter Choi Saeng-hye] CJ CheilJedang is accelerating the timeline for 100% domestic production of rice bran extract used in Hetbahn.

CJ CheilJedang announced on the 3rd that starting from October, 100% domestically produced rice bran extract will be applied to all Hetbahn products.

CJ CheilJedang has been continuously conducting research and development efforts for the localization of rice bran extract for several years. After completing the development of technology for domestically produced rice bran extract exclusively for Hetbahn last year, they began pilot application on some products from October last year to meet Hetbahn's strict taste and quality standards, undergoing thorough verification. This year, aiming for 100% localization within the year, they have been steadily increasing the volume applied in line with the production scale expansion schedule of domestic rice bran extract manufacturers.

Rice bran extract is a food ingredient derived from rice bran that helps maintain the taste and aroma of cooked rice. Hetbahn is made with 99.9% domestically produced rice and water, containing less than 0.1% of rice bran extract in a very small amount. The import of rice bran extract ended on the 23rd of last month.

A CJ CheilJedang official stated, “We will continue to devote our best efforts to research and technology development for products that consumers can trust.”

This content was produced with the assistance of AI translation services.